Milestone · Commerce & Consumer Brands

Bacca Bucci targets ₹125 Cr revenue in FY26

By Startup Enthusiast · 23 February 2026

What they do

Bacca Bucci is a design-led footwear brand targeting the ₹1,000–₹5,000 price gap

The brand reported ₹81.6 Cr revenue in FY25 and aims for ₹125 Cr in FY26

It plans to open its first physical store and enter quick commerce and lifestyle segments

Bacca Bucci is a mid-premium, design-led footwear brand launched in 2015.
It targets the underserved price gap between ₹1,000 and ₹5,000.
The brand competes with Puma, RedTape, and Woodland on comfort, durability, and style.
It offers 3,700 SKUs including casual sneakers, boots, and performance footwear.
Bacca Bucci uses an asset-light model with outsourced manufacturing and focuses on design and demand planning.
In 2024, geopolitical conflicts and climate issues disrupted supply chains and raised logistics costs.
The brand responded by tightening operations, expanding marketplace distribution, and using platform insights for inventory and pricing.
It entered quick commerce in 2025 and plans its first exclusive brand outlet in Delhi NCR.

India is the world's second-largest footwear producer and consumer, with 90–95% of output consumed domestically.
The Indian footwear market is projected to grow from $17.9 Bn in 2024 to $45.5 Bn in 2032.
Bacca Bucci's shift from digital-only to a hybrid model reflects a broader trend among D2C brands expanding offline.

Bacca Bucci is a mid-premium, design-led footwear brand.
It targets the underserved middle ground between sub-₹1,000 and ₹5,000+ segments.
The brand positions itself as a homegrown alternative matching Puma, RedTape, and Woodland.
It offers 3,700 SKUs across casual sneakers, boots, and performance footwear.
Bacca Bucci follows an asset-light model: outsourced manufacturing, focus on design, demand planning, and channel performance.
Distribution is marketplace-led on Amazon, Flipkart, and Myntra with platform-specific collections and pricing.
It has served ~45 lakh users and sold ~50 lakh pairs of footwear to date.
The repeat customer rate is 29% annually.
Revenue grew from ₹66.7 Cr in FY24 to ₹81.6 Cr in FY25, a 22.3% YoY increase.

Bacca Bucci targets ₹125 Cr revenue in FY26.
It plans to open its first exclusive brand outlet in Delhi NCR, shifting from digital-only.
The brand will enter related lifestyle segments.
Long-term goal: become a hybrid brand combining D2C agility with brick-and-mortar retail and select global markets.

Product: Casual sneakers, boots, athleisure and formal shoes with high-quality craftsmanship at mid-premium pricing
Customers: Gen-Z and fashion-conscious consumers seeking affordable quality footwear with design focus
How it makes money: D2C online sales with expanding offline retail presence through brand-owned stores
What sets it apart: In-house manufacturing and design ensuring quality control, cost efficiency, and rapid iteration