Launch · Healthcare & Life Sciences

Avni launches women's wellness brand

By Startup Enthusiast · 17 June 2026

What they do

Avni is a women's wellness platform offering products for menstrual care and hormonal health

The company launched its brand five years ago with reusable cloth pads and completed a seed round

It employs around sixty women in manufacturing and plans to enter international markets soon

Avni launched its brand approximately five years ago with an initial product of reusable cloth pads.
The company has since expanded into a comprehensive women's wellness platform covering multiple health categories.
Avni recently completed a seed round of funding and is seeking additional capital by the end of the year.
Founders Apurv Agrawal and Sujata lead the company with backgrounds in healthcare and operations.
The brand name 'Avni' means Mother Earth in Sanskrit, reflecting its natural and sustainable approach.
The startup is currently exploring international entry within the next six to nine months.
Its product scope includes menstrual care, hormonal wellness, mental well-being, and micronutrient support.
The company targets women across their lifecycle from teenage years to menopause.

Avni focuses on performance-driven products that address specific needs across different life stages.
The brand emphasizes a natural and sustainable approach to women's personal care.
It aims to expand its footprint beyond western and southern India into global markets.

Avni operates as a women's wellness platform selling performance-driven personal care products.
Its product range covers menstrual care, hormonal wellness, mental well-being, and micronutrient support.
The company targets customers from their teenage years through to menopause.
It maintains a strong presence in western and southern India currently.
The business model relies on product development iterations to refine offerings like cloth pads.
Avni employs a team of around sixty women in its manufacturing operations.
The founders have a healthcare background which informs their product strategy.
The brand identity is rooted in natural and sustainable principles derived from its name.
It is actively seeking additional funds to support growth and international expansion.

Avni plans to explore international entry within the next six to nine months.
The company is seeking additional funds by the end of the current year.