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Partnership · Mobility & Logistics

Ather partners with Salesforce for dealer experience

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Date
Company
Ather Energy
What it does
Electric scooter manufacturer
Kind
Partnership
Founded
2013
Sector
Mobility & Logistics

What they do

Ather Energy partners with Salesforce to build a unified AI-powered platform for dealers

What happened

The platform integrates sales, service, and dealer operations on mobile

Why it matters

Ather plans to expand its dealer network beyond 350 stores

The details

  • Ather Energy has partnered with US-based Salesforce to improve customer and dealer experience.
  • The collaboration integrates sales, support service, and dealer operations into one platform.
  • Ather Dealer Central is a new dealer management system built on the Salesforce Platform.
  • The system combines LMS, CRM, and DMS into a single scalable platform.
  • It is available on a mobile app, letting dealers make decisions on the go.
  • Salesforce Agentforce, an AI-powered digital labour solution, is part of the platform.
  • Agentforce enables companies to deploy autonomous AI agents across functions.
  • Ather plans to expand its dealer footprint in the coming months.

The bigger picture

  • Ather Energy is competing with Ola Electric in the Indian electric scooter market.
  • The partnership aims to improve operational efficiency and customer experience.
  • Ather has over 2,500 fast chargers installed across India as of December 2024.
  • The company currently has 350 dealers across India.

About the business

  • Ather Energy manufactures electric scooters in India.
  • It launched its first electric scooter, the Ather 450, in 2018.
  • The Ather 450X was launched in 2020.
  • The family-focused Ather Rizta was launched in 2024.
  • Ather Grid is its own public charging network with over 2,500 fast chargers.
  • The company sells through a network of 350 dealers across India.
  • It integrates sales, service, and dealer operations through its new platform.

What happens next

  • Ather plans to expand its dealer footprint in the coming months.

The deal

Type
partnership

Founders

  • Tarun Sanjay Mehta, Co-founder
  • Swapnil Babanlal Jain, Co-founder

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