Launch · Mobility & Logistics

Ather Energy to launch mass-market scooter Konarc

By Startup Enthusiast · 29 July 2026

What they do

Ather Energy makes electric scooters in India

It will launch the Konarc scooter on August 29, 2026, priced ₹1 lakh-₹1.25 lakh

The Konarc is Ather's first mass-market model, targeting mainstream buyers

Ather Energy will launch a new mass-market electric scooter called Ather Konarc on August 29, 2026 at Ather Community Day.
The Konarc is based on the new EL platform, Ather's first all-new vehicle architecture since the 450 platform.
The scooter targets the ₹1 lakh-₹1.25 lakh price segment, the largest category in India's electric two-wheeler market.
This is Ather's first entry into a segment priced below its existing line-up (450 series and Rizta).
The Konarc has an upright silhouette, flat floorboard, long single-piece seat, and slim horizontal LED headlight.
Ather also rolled out 'Pothole+ Alerts' feature for Gen 2 and above scooters on July 29, 2026.
Pothole+ Alerts uses road intelligence from Ather's connected scooter fleet data.

Ather Energy reported its first positive EBITDA of ₹9.5 crore in the April-June 2026 quarter.
The company received 150,000 pre-orders in Q1 and sold 80,000-90,000 units.
Ather expects its market share to reach north of 20%, probably north of 25% over the next few quarters.
The company is building new capacity of 42,000 units/month in Chhatrapati Sambhajinagar for the EL platform.
All 13 analysts tracking Ather Energy have a 'Buy' recommendation.

Ather Energy manufactures electric scooters in India.
Its existing line-up includes the 450 series (priced ₹1.36 lakh-₹1.63 lakh) and Rizta (priced ₹1.21 lakh-₹1.57 lakh).
The company sells connected scooter features through AtherStack Pro, with an attach rate of 94% in the last quarter.
AtherStack Pro pricing ranges from ₹14,000 to ₹24,000, with a blended average of ₹18,000-₹19,000 post-GST.
Non-vehicle revenue (including AtherStack Pro) rose to 14% of total revenue.
Ather Energy's adjusted gross margin guidance is structurally above 25% long term.
The company's market capitalisation is ₹57,069.34 crore, and shares trade at ₹1,461 on NSE.
Ather Energy is building total net capacity of 77,000 units/month after the Chhatrapati Sambhajinagar ramp-up.

Ather Energy may trigger phase-two capacity expansion at Aurangabad (to 14.2 lakh units) if demand stays strong for 2-3 quarters.
The company does not expect to raise more equity capital beyond the ongoing ₹2,500 crore fundraise.
Ather Community Day 2026 will also showcase new innovations in technology, charging and ownership ecosystem.