Launch · Mobility & Logistics

Ather Energy enters auto insurance distribution

By Startup Enthusiast · 19 December 2025

What they do

Ather Energy makes electric scooters like the 450X and Rizta

It will distribute auto insurance through a new subsidiary, investing up to ₹8 crore

The move aims to build an integrated ecosystem and improve insurance attach rates

Ather Energy announced it will enter auto insurance distribution through a wholly-owned subsidiary.
The board approved the incorporation of the subsidiary on 19 December 2025.
The subsidiary will act as a corporate agent for multiple insurers across India.
It will offer auto insurance policies to Ather's existing customer base.
The initial investment in the new subsidiary is up to ₹8 crore.
Additional capital will be infused as the business scales.
The subsidiary is yet to be incorporated and requires approvals from RoC and IRDAI.

Ather Energy aims to simplify policy purchase and renewals for its customers.
It wants to improve insurance attach rates and design EV-specific insurance products.
The insurance foray is part of a broader strategy to build an integrated ecosystem around EV two-wheelers.
The existing ecosystem includes vehicles, charging infrastructure, retail networks, and the Eight70 warranty programme.

Ather Energy manufactures electric two-wheelers including the Ather 450 series (performance-oriented) and the Ather Rizta (family scooter).
It has 9 variants across its product portfolio.
The company has a fast charging network of 4,322 chargers globally as of 30 September 2025.
It has 99% localisation for mechanical and structural parts of the Rizta and 450X, excluding lithium-ion cells.
Lithium-ion cells account for 30-40% of total EV cost; some semiconductor chips are imported.
Ather Energy has an alliance with Amara Raja for local li-ion cell supply from a gigafactory in Telangana.
It expanded to Sri Lanka in December 2024 and to Nepal in November 2023.
The company competes with Ola Electric.

Ather Energy plans to offer 'Electric December' benefits up to ₹20,000 for bookings before a price hike.
It announced a price hike of up to ₹3,000 across its scooter line-up effective in the new year due to adverse forex.