Launch · Mobility & Logistics
Ather Energy expands retail network to 500 centres across India
By Startup Enthusiast ·
- Date
- Company
- Ather Energy
- What it does
- Electric scooter manufacturer
- Kind
- Launch
- Based in
- Bengaluru
- Sector
- Mobility & Logistics
What they do
Ather Energy operates electric scooters and two-wheelers for urban commuters
What happened
The company added 101 new Experience Centres between June and August 2025
Why it matters
National market share doubled to 14.3% in Q1 FY26 from the previous year
The details
- Ather Energy has surpassed 500 Experience Centres across India.
- The company added 101 new Experience Centres between June and August 2025.
- Expansion focus is on Middle and North India regions.
- New centres opened in cities like Agra, Jabalpur, and Vadodara.
- Ather targets 700 Experience Centres by the end of FY26.
- The company unveiled its EL platform at Community Day 2025.
- Software update AtherStack 7.0 was introduced with voice interaction features.
- Market share rose to 14.3% in Q1 FY26 from 7.6% a year ago.
The bigger picture
- Growth signals strong demand for electric scooters in tier 2 and 3 cities.
- Rizta scooter drives demand in both metros and smaller cities.
- Competitors include Ola Electric, Bajaj Auto, and TVS.
About the business
- Ather manufactures electric scooters and two-wheelers for daily commuting.
- Product portfolio includes the 450 series for performance riders.
- The Rizta model serves as a family scooter option.
- Two manufacturing plants operate in Hosur, Tamil Nadu.
- Facilities handle vehicle assembly and battery production locally.
- A third facility is under development in Bidkin, Maharashtra.
- Total annual production capacity will reach 1.42 million units.
- Multiple retail formats are tested for different city types.
- Service network expansion includes the Ather Gold program.
What happens next
- Ather plans to reach 700 Experience Centres by the end of FY26.
- The company is developing a third manufacturing facility in Maharashtra.
Founders
- Tarun Mehta, Co-founder
- Swapnil Jain, Co-founder
Other articles talking about it
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- Ather launches Konarc electric scooter at Community Day29 August 2026 · Launch
- Ather Energy raises ₹1,200 crore through preferential issue25 August 2026 · Funding · ₹1,200 Cr
- Ather Energy narrows loss, revenue jumps 89%6 August 2026 · Results
- Ather Energy to launch mass-market scooter Konarc29 July 2026 · Launch
- Ather CEO flags PLI scheme quirk excluding EV startups24 July 2026 · Policy