Launch · Mobility & Logistics

Ather Energy launches battery service and warranty in Tamil Nadu

By Startup Enthusiast · 12 August 2025

What they do

Ather Energy sells electric scooters and two-wheelers in India

The company launched Battery as a Service (BaaS) to lower upfront costs for customers

It also expanded its charging network with over 430 fast charging points across the state

Ather Energy has launched its Battery as a Service (BaaS) model in Tamil Nadu.
This new service aims to address customer concerns about high upfront costs and resale value.
The company is also expanding its Assured Buyback programme to a larger customer base.
An Extended Comprehensive Warranty (ECW) was introduced alongside these new offerings.
Ather Grid now covers 38 cities across Tamil Nadu with more than 430 fast charging points.
The Light Electric Combined Charging System (LECCS) standard is established at 50 locations.
BaaS partners include banks and NBFCs offering monthly battery plans to buyers.
Pricing for BaaS models starts at Rs 75,999 ex-showroom in Lucknow.

Battery anxiety and high initial prices are major barriers to electric vehicle adoption.
BaaS separates the cost of the battery from the vehicle, lowering the entry price.
The Assured Buyback programme reduces uncertainty regarding the future resale value of scooters.
Expanding charging infrastructure supports the growing user base in key markets like Tamil Nadu.

Ather Energy manufactures and sells electric scooters and two-wheeler vehicles.
The company operates Ather Grid, its proprietary fast-charging network infrastructure.
It offers various warranty and buyback programmes to enhance customer trust and retention.
The business model includes direct sales and partnerships with financial institutions for financing.
Ather Grid coverage spans multiple cities, focusing on high-density urban areas.
The company promotes LECCS as an industry-wide open standard for light electric vehicles.
Customers can choose between upfront purchase or monthly subscription plans via BaaS.
The firm targets consumers looking for affordable and convenient electric mobility solutions.
Operations include significant presence in states like Tamil Nadu since 2019.

Further growth of the Ather Grid charging network is expected to support user convenience.

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