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Launch · Mobility & Logistics

Ather Energy opens second experience centre in Indore

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Date
Company
Ather Energy
What it does
Electric scooter manufacturer
Kind
Launch
Based in
Indore
Sector
Mobility & Logistics

What they do

Ather Energy makes electric scooters like the 450 series and Rizta

What happened

It opened its second Experience Centre in Indore, Madhya Pradesh, in partnership with Seona E vehicle Private Limited

Why it matters

The centre includes a service facility and showcases the Rizta scooter, which has seen solid demand in Indore

The details

  • Ather Energy opened its second Experience Centre in Indore, Madhya Pradesh.
  • The new outlet is partnered with Seona E vehicle Private Limited.
  • Ather now has 2 experience centres in Indore and 18 across Madhya Pradesh.
  • The facility includes an Ather Gold Service Centre with ExpressCare service for periodic maintenance within 60 minutes.
  • The Experience Centre showcases the Ather 450 series and Rizta scooter.
  • Ravneet Singh Phokela, Chief Business Officer, noted solid demand for Rizta in Indore.
  • Ather operates 14 service centres in Madhya Pradesh.
  • There are 68 Ather Grid fast chargers installed in Madhya Pradesh.

The bigger picture

  • Nationwide, Ather deployed 3,578 fast and neighbourhood chargers as of March 31, 2025.
  • The Rizta scooter variants have a range of 123-159 km and price from ₹1,08,681 to ₹1,45,682 (ex-showroom Indore).
  • The Ather 450 series price range is ₹1,20,525 to ₹1,90,681 (ex-showroom Indore).
  • Ather Energy shares closed at ₹314.30 on NSE, down 2.06% on May 21, 2025.

About the business

  • Ather Energy manufactures electric scooters, including the 450 series and Rizta.
  • It sells through Experience Centres and provides service via Ather Gold Service Centres.
  • The company operates 14 service centres in Madhya Pradesh.
  • It has deployed 68 Ather Grid fast chargers in Madhya Pradesh and 3,578 nationwide as of March 31, 2025.
  • The Rizta scooter variants offer a range of 123-159 km and are priced between ₹1,08,681 and ₹1,45,682 (ex-showroom Indore).
  • The Ather 450 series is priced between ₹1,20,525 and ₹1,90,681 (ex-showroom Indore).

Founders

  • Tarun Mehta, Co-founder
  • Swapnil Jain, Co-founder

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