Launch · Mobility & Logistics

Ather Energy launches multi-language dashboard

By Startup Enthusiast · 23 January 2025

What they do

Ather Energy makes electric scooters with smart features

It is rolling out a multi-language dashboard supporting 8 regional languages via OTA update

The move targets India's diverse user base, as 98% of internet users access content in native languages

Ather Energy has launched a multi-language dashboard for its electric scooters.
The dashboard supports 8 regional languages: Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Malayalam, and Kannada.
This is the first such feature for the Indian market.
The rollout begins with Hindi within the next three weeks.
Other languages will follow in the upcoming months.
The feature is delivered via an OTA (over-the-air) software update to the AtherStack engine.
It is initially available for existing and new Rizta Z owners.
Ather is open to adding more languages based on user demand.

The Rizta was chosen as the initial focus because it is a family scooter catering to a larger market share.
A 2024 IAMAI and Kantar report found that 98% of Indian internet users accessed content in native languages.
Ather is investigating the need for regulatory approvals for the language feature.
The multi-language dashboard may expand to the entire scooter portfolio depending on market response.

Ather Energy manufactures electric scooters with smart features.
Its in-house software engine is called AtherStack.
AtherStack powers features like FallSafe, WhatsApp notifications, live location sharing, Ping My Scooter, and Alexa integration.
The company sells scooters in India.

Ather is open to adding more languages based on user demand.
The multi-language dashboard may expand to the entire scooter portfolio depending on market response.
Ather is investigating the need for regulatory approvals for the language feature.