Funding · Commerce & Consumer Brands

Asaya raises $4.45M for melanin-rich skincare

By Startup Enthusiast · 10 September 2026

What they do

Asaya makes science-first skincare for melanin-rich skin, targeting hyperpigmentation and acne marks

It has raised over $4.45 million in Pre-Series A funding

The brand crossed ₹1 crore monthly sales by March 2025 and turned CM2 positive in January 2026

Asaya, a science-first skincare brand for melanin-rich skin, has raised over $4.45 million in Pre-Series A funding.
The company was founded in 2021 by Eeti Sharma.
The initial investment of ₹4.92 crore was allocated to product development, manufacturing, team, and marketing.

The brand's early traction includes a community of over 100,000 followers and strong sales growth.

Asaya is a science-first skincare brand for melanin-rich skin.
It targets concerns like hyperpigmentation, acne marks, and uneven skin tone.
Its proprietary MelaMe Complex is a depigmenting complex clinically evaluated on Indian skin.
The complex shows visible improvement in 14 days.
Product development started with 600+ consumer interviews.
The brand has a community of 100,000+ followers.
The name Asaya combines Hebrew meaning 'created by God' and Hindi 'saya' meaning shadow.

Product: Skincare formulations targeting hyperpigmentation, dehydration and acne in melanin-rich skin
Customers: Consumers with melanin-rich skin seeking targeted skincare solutions
How it makes money: D2C online sales with offline retail entry
What sets it apart: Dedicated research for melanin-rich skin formulations and hyperpigmentation focus