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Launch · Commerce & Consumer Brands

Amazon Ads hosts summits in Delhi and Mumbai to prepare Indian sellers for US Black Friday and Cyber Monday

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Date
Company
Amazon Ads
What it does
Advertising platform for Amazon sellers
Kind
Launch
Sector
Commerce & Consumer Brands

What they do

Amazon Ads is organizing two summits in Delhi and Mumbai to help Indian sellers prepare for the US Black Friday and Cyber Monday shopping rush

What happened

The events will take place on October 14 in Delhi and October 22 in Mumbai, with sessions on advertising strategies, AI tools, and campaign reviews

Why it matters

Sellers can attend for free but must register early as seats are limited and only available to Amazon Global sellers

The details

  • Amazon Ads is hosting two summits in Delhi and Mumbai to help Indian sellers prepare for the US Black Friday and Cyber Monday shopping rush.
  • The Delhi summit will be held on October 14 at The Leela Ambience Convention Hotel, running from 10 am to 5 pm as a full-day event.
  • The Mumbai summit will take place on October 22 at Sofitel Mumbai BKC, in an evening format from 4:30 pm to 10 pm.
  • Both events are free but require registration, with seats limited and only available to Amazon Global sellers.
  • The summits will cover advertising strategies for the holiday season, including Sponsored Products, Sponsored Brands, and Amazon DSP.
  • Sellers will have the opportunity to meet Amazon Ads leadership and participate in panel discussions and roundtables with founders and CXOs.
  • The events will include live demos of Amazon Ads AI tools like Sponsored Products Video and Creative Agent.
  • Sellers can attend consultation booths for a detailed review of their advertising accounts and apply for one-on-one sessions with Amazon Ads experts.
  • The Delhi edition will also feature an AI Experience Centre with tools like Product Opportunity Explorer and Seller Assistant.
  • Eligible sellers can sign up for the Ads RISE programme, offering two months of Ads consultation at no additional cost.

The bigger picture

  • The summits aim to help Indian sellers prepare for the US Black Friday and Cyber Monday shopping rush, which is a critical period for online sales.
  • The events are tailored for existing sellers who already export through Amazon's international marketplaces.
  • The summits will provide sellers with a detailed checklist of advertising strategies for the holiday season.
  • The inclusion of AI tools and live demos is designed to help sellers familiarize themselves with new features in the seller experience.
  • The limited nature of the invitations and the need for early registration highlight the high demand for these events.

About the business

  • Amazon Ads is an advertising platform that helps sellers promote their products on Amazon's international marketplaces.
  • The platform offers various advertising options, including Sponsored Products, Sponsored Brands, and Sponsored Display.
  • Amazon Ads also provides tools like Amazon DSP and Amazon Marketing Cloud for more advanced advertising strategies.
  • The platform is used by global sellers to reach customers in the United States and other international markets.
  • Amazon Ads has introduced AI-powered tools to help sellers with product listings, creatives, and growth strategies.

The deal

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other

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