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News · Commerce & Consumer Brands

Amazon Ads holds seller bootcamps before Prime Day

By ·

Date
Company
Amazon Ads
What it does
Advertising platform for sellers
Kind
News
Based in
Gurugram
Sector
Commerce & Consumer Brands

What they do

Amazon Ads is holding two global seller training bootcamps in Gurugram and Mumbai before Prime Day

What happened

The bootcamps help Indian exporters scale internationally and improve ad-driven visibility and conversions

Why it matters

Eligible sellers can access up to $1,000 in ad credits and two months of free ad management

The details

  • Amazon Ads is holding two global seller training bootcamps in India before Prime Day.
  • The Gurugram bootcamp is on May 13.
  • The Mumbai bootcamp is on May 15.
  • The bootcamps are for Indian exporters aiming to scale internationally.
  • Topics include launching Sponsored Ad campaigns, using AI for creatives, and global scaling via FBA.
  • Eligible sellers can access up to $1,000 (over Rs 90,000) in ad credits.
  • Amazon Ads is also offering two months of free ad management for new registrations.

The bigger picture

  • These bootcamps help Indian sellers prepare for Prime Day, a major sales event.
  • Amazon Ads aims to improve ad-driven visibility and conversions for exporters.

About the business

  • Amazon Ads is the advertising arm of Amazon.
  • It helps sellers promote their products through Sponsored Ads and other formats.
  • The platform uses AI for creative generation and ad optimisation.
  • It supports sellers in scaling globally via Fulfillment by Amazon (FBA).
  • Amazon Ads generates revenue from ad fees paid by sellers.

The deal

Type
other

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