Launch · Commerce & Consumer Brands

Zostel launches premium vertical Zo Selections

By Startup Enthusiast · 1 September 2026

What they do

Zostel operates a network of backpacker hostels, homes, and community-led travel experiences across India, Nepal, and Thailand

The brand launched Zo Selections, a premium hospitality vertical under Zo World, opening its first property in Jaipur

The new brand targets travellers moving beyond hostel dorms, supporting parent Zo World's plan to reach 10,000 beds

Zostel introduced Zo Selections, a new premium hospitality vertical under its parent brand, Zo World.
The first property under the Zo Selections banner has launched in Jaipur.
The Jaipur location provides private rooms, jacuzzi suites, common social areas, and workstations.
Guests at the Jaipur stay have access to workshops, sundowners, and bonfires.
An in-house restaurant named Amaano operates on-site, serving regional Rajasthani cuisine.
The new vertical is designed for travellers seeking social stays after moving beyond shared hostel dormitories.

Parent entity Zo World is seeking to reach 10,000 beds as it moves into premium hospitality.
Zostel previously reached its 100th property and established an overseas presence in Phuket.
The business also expanded into the European market through Safestay.

Zostel provides backpacker hostels, homes, community travel experiences, and curated trips called Zo Trips.
The hospitality portfolio consists of Zostel Plus, Zostel Homes, Zo House, and Zo Selections.
The brand expanded from an initial 24-bed hostel in Jodhpur to approximately 5,000 beds across India, Nepal, and Thailand.
Over 5 million journeys have been recorded across its network of properties.