Funding · Commerce & Consumer Brands

Zoff Foods raises $2 million from JM Financial and Aman Gupta

By Startup Enthusiast · 10 March 2026

What they do

Zoff Foods manufactures and sells kitchen spices and cooking ingredients through direct-to-consumer channels

The company raised $2 million in a pre-Series B round led by JM Financial with participation from Aman Gupta

Funds will strengthen offline distribution and expand the product portfolio including blended and whole spices

Zoff Foods raised $2 Mn in a pre-Series B funding round.
JM Financial Private Equity led the investment via its India Growth Fund III.
Aman Gupta, co-founder of boAt, participated in this funding round.
This brings Zoff Foods' total cumulative fundraising to approximately $7 Mn.
Previous funding included $4.8 Mn from JM Financial in 2024 and ₹1 Cr from Aman Gupta in 2023.
The company plans to use funds for brand building and expanding its product portfolio.
Expansion targets include strengthening presence in quick commerce and general trade channels.
Zoff Foods aims to scale its operations across allied food categories like dry fruits.

The Indian spice market is crowded with legacy players like MDH and Everest.
New-age brands are increasingly targeting quick commerce and urban centers first.
Competitors like Wingreens Farms have secured significant funding to expand their reach.

Zoff Foods operates as a D2C spice brand manufacturing retailing kitchen spices.
Products include blended spices masalas dry fruits seasonings and ready-to-use gravies.
The company offers over 100 SKUs such as turmeric powder and black salt.
It uses cool-grinding technology processing spices below 60 degrees Celsius to retain aroma.
Manufacturing occurs in a fully-automated unit with a temperature-controlled warehouse in Raipur.
Distribution includes quick commerce platforms Zepto and Blinkit alongside Amazon and Flipkart.
Physical presence extends to approximately 30,000 general trade retail stores.
Almost half of sales come from quick commerce while ecommerce accounts for 20%.
The remaining revenue is generated through offline distribution channels.

JM Financial Private Equity (lead) — Investment arm investing via India Growth Fund III.
Aman Gupta (participated) — Co-founder of boAt and Shark Tank India judge.