Results · Commerce & Consumer Brands

Zoff spice brand hits rs160 cr revenue target

By Startup Enthusiast · 20 February 2026

What they do

ZOFF sells whole spices and ready-to-cook gravies using special cooling technology

The company projected FY26 revenue of ₹160 Cr after growing sales by 11% last year

Quick commerce drives half its sales as it aims for profitability and deeper market reach

ZOFF is a spice brand based in Raipur that launched commercially in 2018.
The company reported ₹102.7 Cr revenue for FY25 showing an 11% year-on-year growth.
It projects ₹160 Cr revenue for FY26 while currently tracking at approximately ₹110 Cr year-to-date.
Quick commerce platforms account for 50% of its total sales mix in the latest fiscal year.
E-commerce contributes 20% to sales while modern and general trade make up the remainder.
The founders are brothers Akash Agrawalla and Ashish Agrawal from a family of steelmakers.
ZOFF claims to be the fastest-growing spice brand on quick commerce platforms in 2025.
The business serves 25 lakh households across India with over 100 different stock keeping units.

Strong reliance on quick commerce highlights shifting consumer habits toward instant grocery delivery.
Growth trajectory supports ambitious long-term goal of building a ₹1,000 Cr food brand.
Focus on profitability indicates maturation from pure growth mode to sustainable unit economics.

ZOFF specializes in whole spices which serve as its hero category for consumers.
Product range includes powdered spices, ready-to-cook gravies and various marinades for home cooks.
It uses cool-grind processing via air-classifying mills to preserve natural oils and aroma.
Packaging utilizes multi-layer aroma-lock technology to maintain freshness during storage and transport.
The company practices backward integration by sourcing directly from farmers in Rajasthan and Madhya Pradesh.
Revenue generation relies heavily on high-frequency purchases driven by quick commerce partnerships.
Operational efficiency focuses on tighter working capital cycles to support rapid inventory turnover.
Market penetration strategies target deeper expansion within modern trade and quick commerce channels.
Brand positioning emphasizes quality preservation through specialized processing rather than just low pricing.