News · Consumer Internet & Media
Zero1 Network pivots to in-house content generation
By Startup Enthusiast ·
- Date
- Company
- Zero1 Network
- What it does
- Creator-led finance content platform
- Kind
- News
What they do
Zero1 Network originally partnered with social media influencers to produce finance-focused content
What happened
The company shifts to in-house channels and workshops amid SEBI regulations
Why it matters
Owned channels generate 400 Mn views annually with strong user retention
The details
- Zero1 Network is pivoting from a creator-led model to in-house content generation.
- The company plans to launch two new channels simplifying finance topics.
- It will expand presence on Instagram short-form platforms to reach users.
- Zero1 aims to tackle misinformation in personal finance and macroeconomics.
- The company will introduce skill-based workshops and city meetups for users.
- Events will focus on discussions and learning over performances.
- Zero1 is doubling down on its owned media properties for growth.
- The original business model partnering influencers was discontinued in March.
The bigger picture
- SEBI is tightening restrictions on unregistered individuals offering financial advice.
- Regulators flagged over 1.33 Lakh misleading posts in February 2026.
- Rules prohibit registered intermediaries from associating with unregistered influencers.
- Influencers must register if they give specific stock tips.
About the business
- It operates as a joint venture backed by Zerodha's Rainmatter.
- Owned channels generate approximately 400 Mn views annually.
- More than 50% of content is watched on TV or laptops.
- Average watch time is 45% for 10-15 minute videos.
- The company has produced over 600 videos with 100 Mn cumulative views.
- It maintains a fully organic financial literacy focus.
What happens next
- Launch two new in-house channels for finance education.
- Expand presence on Instagram short-form platforms.
- Introduce skill-based workshops and city meetups.
- Revamp the Zero1 event format for learning focus.
Investors
- Rainmatter (backer) — Zerodha's investment arm backing LearnApp and Zero1.
Founders
- Prateek Singh, Founder
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