Analysis · Commerce & Consumer Brands
Vaishali Gupta builds consumer skincare brands by listening to customers
By Startup Enthusiast ·
- Date
- Company
- Pep Technologies
- What it does
- consumer skincare brands
- Kind
- Analysis
What they do
Pep Technologies runs two consumer skincare brands: mCaffeine and HYPHEN Vaishali Gupta, co-founder and chief growth officer, focuses on building brands…
The details
- Pep Technologies is a consumer skincare company with two brands: mCaffeine and HYPHEN
- Vaishali Gupta, co-founder and chief growth officer, leads the company’s growth strategy and brand development
- mCaffeine introduced coffee as a skincare and body care ingredient in India, targeting a market that was already crowded
- HYPHEN focuses on solution-led skincare that combines nature and science, offering simplified and effective routines
- The company uses data and consumer insights to guide product development and marketing strategies
- A playful April Fool’s Day joke by HYPHEN about a mango lip balm generated significant interest, leading to the product’s actual launch
- Pep Technologies recalibrated its operations in late 2023 to focus on long-term sustainability and profitability
The bigger picture
- Pep Technologies differentiates itself by treating customers as collaborators rather than passive buyers
- The company builds products based on consumer feedback and community engagement
- Vaishali Gupta emphasizes the importance of listening to customers and creating trends rather than chasing them
About the business
- Pep Technologies operates two distinct consumer skincare brands: mCaffeine and HYPHEN
- mCaffeine focuses on introducing coffee as a skincare and body care ingredient, targeting a youthful and expressive audience
- HYPHEN offers solution-led skincare products that combine natural ingredients with scientific formulations
- The company uses data from customer purchases, feedback, and social media engagement to guide product development and marketing
- Pep Technologies has launched new product lines based on consumer demand, such as the mango lip balm inspired by a viral April Fool’s Day joke
The deal
- Type
- other
Founders
- Vaishali Gupta, Co-founder & Chief Growth Officer
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