Results · Commerce & Consumer Brands

Pep Technologies cuts losses and raises revenue in FY25

By Startup Enthusiast · 21 March 2026

What they do

Pep Technologies owns mCaffeine and Hyphen skincare brands

FY25 loss dropped 81% to Rs 18 crore while revenue rose 23%

Unit economics improved significantly compared to the previous fiscal year

Pep Technologies reported an 81% drop in net loss for FY25.
The company's net loss fell to Rs 18 crore from Rs 93 crore in FY24.
Operating revenue increased by 23% to reach Rs 237.5 crore in FY25.
Total income stood at Rs 239 crore, including Rs 1.5 crore in interest income.
Advertising expenses decreased by 13.5% to Rs 96 crore in FY25.
Employee benefit expenses saw a sharp decline of 29.9% to Rs 27 crore.
Warehousing costs reduced by 7.4% to Rs 31.5 crore during the fiscal year.
The company raised nearly $50 million in total funding up to this point.

Pep Technologies operates two main consumer brands: mCaffeine and Hyphen.
mCaffeine focuses on caffeine-based skincare and haircare products.
Hyphen (Kreative Beauty) offers clean vegan skincare and multi-benefit products.
Product sales are the sole source of operating revenue for the firm.
Sales channels include online marketplaces and the company's own platforms.
mCaffeine revenue remained flat at Rs 187.5 crore excluding Hyphen.
Hyphen revenue grew more than 6.5 times to reach Rs 50 crore.
The company is based in Powai and serves the Indian consumer market.
Commission costs increased by 22.2% to Rs 11 crore in FY25.