Shutdown · Commerce & Consumer Brands

IPO-bound Zepto shuts down loyalty programme Zepto Daily

By Startup Enthusiast · 18 February 2026

What they do

Zepto is a quick commerce platform that delivers groceries and daily essentials to customers in India

Zepto has shut down its loyalty programme Zepto Daily as part of its preparations for an initial public offering (IPO)

The company plans to raise ₹11,000 Cr through an IPO valued at over $1.3 Bn, with early investors likely to sell shares

Zepto, a quick commerce platform, has shut down its loyalty programme Zepto Daily as part of its preparations for an initial public offering (IPO).
The programme, launched in late 2024, offered subscribers benefits such as free delivery on orders above a minimum threshold and select discounts.
Zepto Daily was priced as low as ₹1 in some markets to drive adoption, following earlier price cuts for its Zepto Pass programme.
The company is simplifying its offerings to improve the user experience and align with what customers value most.
Zepto has pre-filed its updated DRHP with the markets regulator SEBI for an IPO valued at over $1.3 Bn.

The move comes amid increasing competition in the quick commerce sector, where customers often switch between platforms based on delivery speed, pricing, and product availability.
Zepto plans to raise ₹11,000 Cr through a fresh issue of shares, with early investors likely to sell shares as part of the IPO.
The company has raised over $2.45 Bn to date from investors like Lightspeed Venture Partners, Y Combinator, and Nexus Venture Partners.

Zepto is a quick commerce platform that delivers groceries and daily essentials to customers in India.
Zepto has introduced various subscription and loyalty programmes to encourage customer retention and increase order frequency.
The company has experimented with pricing strategies, including a platform fee of ₹2 in early 2024, which rose to over ₹15 by the end of 2025 before being slashed.
Zepto has not yet filed its financial statements for FY25, but reported an operating revenue of ₹4,454 Cr and a net loss of ₹1,249 Cr in FY24.

Zepto is preparing for an IPO and may raise ₹11,000 Cr through a fresh issue of shares.
The company is likely to include an offer for sale by early investors as part of the IPO.
Zepto plans to simplify its offerings and improve the user experience as it prepares for the IPO.

Lightspeed Venture Partners (investor) — A venture capital firm that has invested in multiple Indian startups.
Y Combinator (investor) — A startup accelerator that provides seed funding and mentorship to early-stage companies.
Nexus Venture Partners (investor) — A venture capital firm that focuses on early-stage technology startups.

Product: A rapid-delivery app for groceries and everyday essentials.
Customers: Consumers ordering groceries and essentials online.
How it makes money: It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
What sets it apart: It was built as a quick-commerce native company from day one.
Operations: Operates dark-store based 10-minute delivery across multiple Indian cities.