Funding · Enterprise Software & IT

Workroom Automation raises ₹6.2 crore seed funding

By Startup Enthusiast · 23 March 2026

What they do

Workroom Automation builds a connected factory platform that acts as an intelligence and automation layer for manufacturing

It raised ₹6.2 crore in Seed funding led by Equirus InnovateX Fund, with participation from Astir Ventures and Venture Catalysts Group

This is the company's first institutional fundraise; it plans to accelerate product development and scale go-to-market efforts

Workroom Automation raised ₹6.2 crore in Seed funding.
The round was led by Equirus InnovateX Fund.
Participating investors include Astir Ventures and Venture Catalysts Group.
Angel investors include Bhavik Dholakia, Vishal Shah, Dr. Varun Patel, Dr. Viraj Lavingia, and Bhavin Sodavadiya.
The company will use the funds to accelerate product development and strengthen its core platform.
It will also scale go-to-market efforts, invest in enterprise sales, and build deeper integrations.
This is Workroom Automation's first institutional fundraise since its founding.

Manufacturing runs on a fragmented stack of ERP, MES, machines, spreadsheets, and manual processes, hindering real-time decisions.
Workroom's platform aims to replace this with a single intelligence layer for automated decision-making.

Workroom Automation is a connected factory platform that provides an intelligence and automation layer for manufacturing.
Its platform acts as a central intelligence layer connecting ERP, MES, machines, and shopfloor data for real-time automated decision-making.
The core product is an AI-powered planning engine that converts high-mix demand into optimized daily production plans in seconds.
Unlike traditional MES or Industry 4.0 tools that only record or provide visibility, Workroom's platform is a system of intelligent execution.
It serves medium and large discrete manufacturing enterprises in automotive, electronics, industrial machinery, and consumer goods.
The company has deployments in multiple factories of leading manufacturing enterprises, with some customers expanding across facilities.
Its headquarters is in Hyderabad, and it was founded in 2022.

Accelerate product development and strengthen the core platform.
Advance the Workroom AI Planning Engine and expand automation capabilities.
Build deeper integrations with ERP, MES, and shopfloor systems.
Invest in enterprise sales, strategic partnerships, implementation, and customer success.

Equirus InnovateX Fund (lead) — An investment fund managed by Equirus, focusing on early-stage startups.
Astir Ventures (participated) — A venture capital firm.
Venture Catalysts Group (participated) — An early-stage investment platform.
Bhavik Dholakia (angel) — Affiliated with Swatantra Wealth.
Vishal Shah (angel) — Affiliated with Shah Invest.
Dr. Varun Patel (angel)
Dr. Viraj Lavingia (angel)
Bhavin Sodavadiya (angel) — Affiliated with Bhagwat Realty.

Product: Platform connecting data across ERP, MES, machines and shopfloor workflows for factory automation
Customers: Medium and large manufacturing companies seeking integrated factory operations platform
How it makes money: B2B SaaS platform for enterprise factory operations
What sets it apart: Central intelligence layer reducing fragmented systems; AI planning engine; real-time decision making