Funding · Commerce & Consumer Brands

Wishlink raises $17.5 million in Series B funding

By Startup Enthusiast · 24 February 2026

What they do

Wishlink connects social creators with brands to drive sales through affiliate links

The company raised $17.5 million led by Vertex Ventures with existing investors participating

It generates over ₹350 crore in monthly sales value from its creator network

Wishlink has closed a $17.5 Mn Series B funding round on 24 Feb 2026.
Vertex Ventures Southeast Asia & India led the investment for the Delhi-based startup.
Fundamentum and Elevation Capital participated as existing investors in this latest round.
Some filings suggest a slightly different amount of ₹157 Cr, but reports confirm the dollar figure.
The capital will help expand the creator and brand networks across India.
Wishlink plans to build new technology tools for both creators and brands using these funds.
The startup aims to improve the consumer shopping experience and discovery process significantly.
This follows a $7 Mn Series A raise in Feb 2024 just two years prior.

The funding highlights strong investor confidence in the creator economy infrastructure space.
Wishlink demonstrates significant traction with 40,000+ monthly active creators on its platform.
The company facilitates over 6 million monthly orders driven by creator content.
It projects annual revenue of ₹150 Cr for the fiscal year 2026.
Competition exists with players like Peepul Tree and HYPD in the market.

Wishlink operates as an entity named Creatormon Private Limited based in Delhi NCR.
It connects social media creators directly with brands and consumers for monetization.
Creators share product links via their content or bio sections to drive traffic.
The company earns revenue through commissions on partner brand sales tracked via these links.
A portion of the commission is shared with the creators who drive the sales.
Wishlink provides AI tools to help creators and brands improve their content workflows.
These tools also automate the discovery process for relevant products and campaigns.
The platform generates over 300,000 content pieces every month actively.
Monthly sales value facilitated through the platform exceeds ₹350 Cr currently.

Wishlink will expand its network of creators and brands using the new funds.
The company intends to build advanced tech tools for creators and brands.
Improvements to the consumer shopping experience and discovery features are planned.

Vertex Ventures Southeast Asia & India (lead) — A venture capital firm focusing on Southeast Asia and India markets.
Fundamentum (existing) — An existing investor that also acquired shares from founders or angels previously.
Elevation Capital (existing) — An existing investor that also acquired shares from founders or angels previously.

Product: Social commerce platform connecting creators with brands through monetizable product links and AI-based tools
Customers: Consumers discovering products through influencers; creators seeking to monetize content; brands reaching audiences
How it makes money: B2B2C marketplace model - commission on sales; facilitates creator-brand partnerships
What sets it apart: Community-driven approach with 40,000+ monthly active creators generating 300,000+ content pieces; improves content workflow and brand discovery
Operations: Operating with 2 million users and 6 million orders; expanding creator and brand partnerships; scaling tech infrastructure