Merger · Enterprise Software & IT

Wingify's VWO merges with AB Tasty

By Startup Enthusiast · 20 January 2026

What they do

Wingify builds experimentation and user experience tools for enterprises

Its VWO unit merged with AB Tasty to create a platform with over $100 million in annual recurring revenue

Everstone Capital, which holds a majority stake in VWO, will invest more capital to remain the largest institutional shareholder

VWO and AB Tasty signed a definitive agreement to merge their businesses.
The merger creates a scaled digital experience optimization platform with strong presence in the US and Europe.
The combined platform has over $100 million in annual recurring revenue.
It serves more than 4,000 enterprises globally.
Nearly 90% of combined revenue comes from North America and Europe.
The company operates through 11 offices across US, Europe, Latin America, and Asia-Pacific.
Everstone Capital, a Singapore-based PE firm, holds a majority stake in VWO and is leading the transaction.
Everstone will infuse additional capital to remain the largest institutional shareholder in the merged entity.

In January 2025, Everstone announced plans to acquire a controlling stake in Wingify for about $200 million.
The deal ranks among the largest private equity transactions in India's SaaS space.
Wingify reported a sharp decline of over 60% in profit in FY25, while revenue rose 34% year-on-year.
The FY25 results were driven by higher spending on technology, talent, and global expansion.
The VWO–AB Tasty combination is expected to further consolidate Wingify's position in the global digital optimization market.

Wingify's portfolio focuses on experimentation and user experience tools.
It acquired AI-powered user research startup Blitzllama for qualitative feedback and voice-of-customer capabilities.
The combined platform focuses on AI-led experimentation, personalization, analytics, and behavioural insights.
It serves over 4,000 enterprises globally across multiple regions.

Everstone plans to support further product development and global expansion of the merged entity.

Everstone Capital (lead) — Singapore-based private equity firm that holds a majority stake in VWO and is leading the merger transaction.