Acquisition · Professional & Local Services

Urban Harvest acquires gourmet brand Cocosutra

By Startup Enthusiast · 6 January 2026

What they do

Urban Harvest supplies fresh produce and food to restaurants, cloud kitchens, and foodservice companies

It acquired gourmet brand Cocosutra for Rs 2.5 crore in an all-cash deal to enter value-added food categories

Cocosutra has grown nearly threefold since talks began; Urban Harvest targets Rs 100 crore revenue for it in 24 months

Urban Harvest has acquired gourmet brand Cocosutra in an all-cash deal worth Rs 2.5 crore.
The acquisition marks Urban Harvest's entry into value-added and gourmet food categories.
Cocosutra will be fully integrated into Urban Harvest's operations within two months.
The deal strengthens Urban Harvest's focus on restaurants and HoReCa (hotels, restaurants, and catering).
Cocosutra will retain its brand identity after the acquisition.
Urban Harvest plans to expand Cocosutra's distribution and improve pricing through supply chain efficiencies.

B2B food startups are moving into branded and value-added categories to improve margins.
Cocosutra's revenue has grown nearly threefold since the acquisition process began.
Urban Harvest aims to take Cocosutra to Rs 100 crore revenue within 24 months (FY26–FY27).

Urban Harvest is a B2B fresh-produce and food supply company.
It supplies to restaurants, cloud kitchens, and foodservice businesses.
Cocosutra is a premium gourmet packaged food brand.
The acquisition adds value-added gourmet products to Urban Harvest's portfolio.
Urban Harvest plans to tighten unit economics and improve pricing post-acquisition.