Launch · Professional & Local Services

Urban Company's InstaHelp hits 1 lakh daily orders

By Startup Enthusiast · 6 August 2026

What they do

Urban Company runs a platform for home services like cleaning and repairs

Its quick-service InstaHelp crossed 1 lakh daily orders in Mumbai, launched March 2025

Rivals Snabbit and Pronto also scale fast, signalling a fierce on-demand home services race

Urban Company CEO Abhiraj Singh Bhal announced InstaHelp crossed 1 lakh daily orders on 2 August 2026.
InstaHelp launched in Mumbai in March 2025 and reached 50,000 daily bookings by 22 February 2026.
It doubled from 50,000 to 1 lakh daily orders in 5 months.
Rival Snabbit claimed 1.15 lakh jobs in a day, surpassing Urban Company's milestone.
Snabbit grew from ~400 daily jobs to over 1.15 lakh in under 2 years.
Another rival Pronto reported 50,000-60,000 daily orders and reduced monthly cash burn to below $3 million.
Pronto completed 10.5 lakh jobs in the previous month.

Investors say profitability depends on operational efficiency and scale, not higher prices.
Three levers for profitability: lower customer acquisition cost (CAC) via repeat usage, higher professional utilisation, and moderating labour costs.
A supply bottleneck keeps worker payouts high; more workers entering the category could optimise payouts.
Snabbit stopped discounting and relies on convenience and service quality for demand.

Urban Company operates a marketplace for home services including beauty, repairs, and maintenance.
InstaHelp is its quick-service vertical for on-demand tasks like cleaning and handyman jobs.
Snabbit is a Bengaluru-based home services startup that competes directly with InstaHelp.
Snabbit expanded to 10 cities and over 150 micromarkets.
Pronto is another competitor in the on-demand home services space.
Urban Company may cross-sell higher-ticket services (beauty, repairs, maintenance) to InstaHelp customers.
Future category expansion could include pet care, elderly assistance, and subscription services.

Urban Company may cross-sell higher-ticket services to InstaHelp customers.
Future category expansion could include pet care, elderly assistance, and subscription services.