Funding · Commerce & Consumer Brands
Unbound raises Rs 8 crore seed funding
By Startup Enthusiast ·
- Date
- Company
- Unbound
- What it does
- Performance-led men's personal care brand
- Kind
- Funding
- Amount
- ₹8 crore
- Stage
- seed
- Based in
- Gurugram
What they do
Unbound is a Gurugram-based men's personal care brand offering skin, hair, and body care products
What happened
It raised Rs 8 crore in seed funding led by Fireside Ventures to launch its first product range
Why it matters
The brand targets younger men with multi-functional, performance-focused grooming for urban lifestyles
The details
- Unbound, a men's personal care brand, has raised Rs 8 crore in a seed funding round.
- The round was led by Fireside Ventures, a consumer-focused venture capital firm.
- The company is based in Gurugram and focuses on performance-led grooming products.
- Unbound plans to use the funds to launch its first range of skin care, hair care, and body care items.
- Its skin care products are formulated to combat urban stressors like pollution and UV exposure.
- Hair care items are engineered to address damage from hard water and sweat.
- Body care products are designed for active lifestyles and high-performance routines.
The bigger picture
- India's men's grooming market is shifting toward adaptive personal care solutions.
- The market has been dominated by basic hygiene products or repurposed female beauty formulations.
- Younger demographics with fitness and outdoor activities are driving demand for more specialized products.
- Unbound's multi-functional approach aims to fill a gap in the market.
About the business
- Unbound is a performance-led men's personal care brand based in Gurugram.
- It offers products across skin care, hair care, and body care categories.
- Its products are multi-functional, combining multiple benefits in a single application.
- The brand follows a philosophy of intuitive grooming for modern men.
- It is preparing for its official commercial debut in the Indian market.
What happens next
- Launch its first range of products in the Indian market.
The deal
- Type
- seed
Investors
- Fireside Ventures (lead) — Consumer-focused venture capital firm.
Founders
- Kanika Mittal, co-founder
- Atul Arora, co-founder
About Unbound
- Product
- Performance-led skin, hair, and body care products for men
- Customers
- Men looking for simple, high-performance self-care products
- How it makes money
- Sells consumer personal care products directly to shoppers
- What sets it apart
- Multi-functional formulations designed for modern, time-efficient grooming
- Operations
- Preparing to launch in India
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