Stake sale · AI & Deep Tech

Bajaj Finance buys 5% stake in TrueFan AI

By Startup Enthusiast · 9 September 2026

What they do

TrueFan AI is an enterprise generative AI video platform that creates personalised, multilingual videos at scale

Bajaj Finance acquired a 5% equity stake in TrueFan AI under Bajaj Finserv's Finserv Intelligence initiative

Bajaj Finance had already deployed TrueFan's platform at scale, generating millions of personalised videos for customer engagement

Bajaj Finance bought a 5% equity stake in TrueFan AI (Hogwarts E-learning Universe Private Limited).
The deal was done under Bajaj Finserv's group-wide initiative 'Finserv Intelligence'.
TrueFan AI had raised $10 million in Series A funding in June 2026.
The Series A round valued TrueFan AI at $40 million.
The Series A round was led by Baring PE India and Z3Partners.
IAN Alpha Fund and 3Lines Venture Capital participated in the Series A round.
Bajaj Finance had already deployed TrueFan's platform at scale, generating millions of personalised videos for customer engagement and dealer enablement.
Bajaj Finance and TrueFan AI plan to expand collaboration into personalised marketing, video generation at scale, in-app live avatar assistance, AI-powered multilingual communication, dealer communication, learning & development, and digital onboarding.

Bajaj Finance's investment follows sustained, production-scale use of TrueFan's technology, giving first-hand experience of the platform's capabilities and execution.
The investment represents a deeper partnership and follows Bajaj Finance's experience as one of TrueFan AI's largest customers.
Finserv Intelligence was launched in May 2026 and plans to invest ₹1,500 crore to ₹2,000 crore over five years in startups from seed stage through Series B across AI, cybersecurity, quantum technologies, fintech, and consumer technology.
Bajaj Finserv also partnered with IIT Bombay to establish a joint research centre focused on AI, cybersecurity, and quantum technologies under Finserv Intelligence.

TrueFan AI is an enterprise generative AI video platform operated by Hogwarts E-learning Universe Private Limited.
The platform creates personalised and multilingual videos at scale using AI.
It can turn a single recording into multiple personalised video variations.
It can create AI avatars representing individuals like business leaders, doctors, and celebrities.
The infrastructure can generate up to 500,000 videos per minute.
The platform supports more than 175 languages.
TrueFan AI has more than 100 enterprise customers including Amazon, HP, Dyson, Novo Nordisk, HDFC Bank, Bajaj Finance, and Cipla.
The platform is built for enterprise-grade deployment, optimised for low-cost inference, high-volume generation, and seamless integration into existing workflows.
TrueFan AI serves enterprises across BFSI, healthcare, FMCG, retail, travel, and technology sectors.
The company is based in Gurugram and was founded in 2019.

TrueFan AI plans to use Series A funds for international expansion and investment in AI infrastructure and enterprise deployments.
TrueFan AI reported demand from Southeast Asia, Middle East, and United States.
Bajaj Finance and TrueFan AI plan to expand collaboration into personalised marketing, video generation at scale, in-app live avatar assistance, AI-powered multilingual communication, dealer communication, learning & development, and digital onboarding.

Bajaj Finance (buyer) — A deposit-taking NBFC registered with RBI, classified as NBFC-Investment and Credit Company, serving more than 124.43 million customers.

Product: AI platform creating personalized and multilingual videos with AI avatars and voice synthesis
Customers: Enterprise businesses scaling video marketing and customer engagement
How it makes money: B2B SaaS enterprise platform for AI video generation and personalization
What sets it apart: Generates up to 500,000 localized videos per minute across 175+ languages with deep-learning facial synthesis