Policy · Commerce & Consumer Brands

Tractor Junction gets RBI licence for NBFC arm

By Startup Enthusiast · 4 August 2026

What they do

Tractor Junction runs an online marketplace for new and used tractors in India

Its NBFC arm Dhanrise Finance received a Type II NBFC ND ICC licence from RBI to lend for used tractors and rural vehicles

The company aims to disburse Rs 100 crore in loans in the first 24 months starting October 2026

Tractor Junction's NBFC arm Dhanrise Finance Private Limited received a Certificate of Registration from the Reserve Bank of India.
The licence is for a Type II NBFC ND ICC (non-deposit taking, non-systemically important, infrastructure credit company).
Dhanrise Finance will start lending operations in October 2026, first in Rajasthan and Madhya Pradesh.
It will then expand to Gujarat, Maharashtra, Chhattisgarh, and Uttar Pradesh in phases.
The NBFC will focus on financing used tractors and rural vehicles.
It uses AI valuation, computer vision condition assessment, satellite imagery, and a 120-point tractor inspection.
Loan approval time is reduced from 8-10 days to under 24 hours.
Typical loan size is Rs 3 lakh to Rs 5 lakh.

India has over ten dedicated used car financiers but no institutional used tractor specialist, according to founder Rajat Gupta.
The target credit gap in the segment is Rs 50,000 crore.
Tractor Junction's fintech arm FINJ already facilitates about Rs 350 crore in rural vehicle loans monthly through over 30,000 channel partners.

Tractor Junction is an online marketplace for new and used tractors in India.
The website lists over 30 tractor brands including Mahindra, Eicher, Sonalika, Swaraj, John Deere, New Holland, and others.
Users can search by HP ranges (5-20 HP to 101 HP & Above) and price brackets (0-3 lakh to above 10 lakh).
The platform has sections for New Tractor, Used Tractor, Mini Tractors, and Electric Tractors.
Used tractor listings show model, year, location, price, EMI option, and a 'Book Now' button.
The website also features Tractor Reels & Shorts video content.
Tractor Junction's platform attracts over 6 crore annual visitors.
It has retail operations in 100 cities across six states.
The company reported FY26 revenue of Rs 198.4 crore, a 62% increase year-on-year.
It is on track for FY27 revenue of Rs 400 crore.

Dhanrise Finance will start lending in October 2026 in Rajasthan and Madhya Pradesh.
It will then expand to Gujarat, Maharashtra, Chhattisgarh, and Uttar Pradesh in phases.
The NBFC aims to disburse Rs 100 crore in loans in the first 24 months.

Product: An online-and-offline platform for tractor discovery, buying, selling, inspection certification, insurance, and lending services.
Customers: Farmers, rural entrepreneurs, tractor dealers, and original equipment manufacturers.
How it makes money: Earns revenue through marketplace vehicle transactions, dealer subscriptions, loan facilitation, and lending interest via its NBFC arm.
What sets it apart: Combines a 120-point physical inspection and refurbishment network with proprietary AI-based valuation, satellite imagery, and computer vision condition assessments.