Milestone · Commerce & Consumer Brands

Tractor Junction announces ₹3 Cr ESOP buyback after FY26 revenue hits ₹198.4 Cr

By Startup Enthusiast · 1 June 2026

Date: 1 June 2026
Company: Tractor Junction
What it does: tractor marketplace and fintech for rural India
Kind: Milestone
Amount: ₹3 Cr
Founded: 2018
Sector: Commerce & Consumer Brands

What they do

Tractor Junction helps farmers and rural entrepreneurs buy, sell, finance, and insure tractors and commercial vehicles through an integrated digital,…

What happened

The company announced a ₹3 crore ESOP buyback, allowing 80 employees to exercise their vested options, following a 62% YoY revenue increase to ₹198.4 crore…

Why it matters

The startup aims to double its FY26 revenue to ₹400 crore in FY27, with a fintech arm operating in 17 states and 35+ lender partners

The details

Tractor Junction, a rural auto-fintech platform, announced a ₹3 crore ESOP buyback, allowing 80 employees to exercise their vested options.
This is the company’s second ESOP liquidity event within two years, following a ₹200 crore Series A funding round in November 2025.
The buyback comes after the company reported ₹198.4 crore in revenue for FY26, a 62% year-on-year increase.
The startup aims to achieve more than 2x growth in FY27, targeting ₹400 crore in revenue.
Tractor Junction operates in 85 cities across six states and partners with over 50 OEMs of tractors, trucks, three-wheelers, and two-wheelers.
Its fintech arm, FINJ, launched in 2024, operates in 17 states with 35+ lender partners and over 19,000 channel partners.
The company’s FY26 revenue growth was driven by a 62% increase in topline and over 6 crore annual platform visitors.

The bigger picture

The ESOP buyback is a recognition of the employees’ contributions and a signal of the company’s confidence in its future.
The buyback follows a significant revenue increase and a major funding round, indicating strong financial health and growth trajectory.
The company’s focus on rural India and integrated digital, retail, and fintech services positions it well for expansion.

About the business

Tractor Junction operates as a tractor marketplace and fintech platform for rural India, helping farmers and entrepreneurs buy, sell, finance, and insure tractors and commercial vehicles.
The company has an on-ground retail network across 85 cities in six states and partners with over 50 OEMs of tractors, trucks, three-wheelers, and two-wheelers.
Its fintech arm, FINJ, provides financial services such as loans and insurance to rural customers through 35+ lender partners and over 19,000 channel partners.
The company reported ₹198.4 crore in revenue for FY26, a 62% year-on-year increase, and aims to double this to ₹400 crore in FY27.
Tractor Junction’s platform attracted over 6 crore annual visitors in FY26, indicating strong user engagement and market reach.

What happens next

Tractor Junction aims to achieve a 2x increase in revenue to ₹400 crore in FY27.
The company plans to continue expanding its retail and fintech operations across rural India.

The deal

Type: other

Investors

Astanor (investor) — Global impact investor that led Tractor Junction’s ₹200 crore Series A funding round in November 2025.
Info Edge Ventures (investor) — Existing investor that participated in Tractor Junction’s Series A funding round.
Omnivore (investor) — Existing investor that participated in Tractor Junction’s Series A funding round.

Founders

Rajat Gupta, CEO and Founder
Shivani Gupta, Co-founder
Animesh Agarwal, Co-founder

About Tractor Junction

Product: An online-and-offline platform for tractor discovery, buying, selling, inspection certification, insurance, and lending services.
Customers: Farmers, rural entrepreneurs, tractor dealers, and original equipment manufacturers.
How it makes money: Earns revenue through marketplace vehicle transactions, dealer subscriptions, loan facilitation, and lending interest via its NBFC arm.
What sets it apart: Combines a 120-point physical inspection and refurbishment network with proprietary AI-based valuation, satellite imagery, and computer vision condition assessments.

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