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Agri-startup scales microgreens subscription model across India

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Date
Company
Srinivasulu's microgreens startup
What it does
Microgreens cultivation and subscription service
Kind
News
Stage
early
Founded
2024
Sector
Agriculture & Food Systems

What they do

The startup grows 16 varieties of microgreens using soil-free coco peat beds in a 2700 square foot facility

What happened

It operates a subscription service delivering four varieties of fresh greens weekly to 250 customers for 999 rupees monthly

Why it matters

The founder plans to expand operations into five major Indian cities: Vijayawada, Visakhapatnam, and Bengaluru by Dussehra festival, and Chennai and Kochi…

The details

  • The startup cultivates 16 varieties of microgreens using a soil-free method.
  • Production takes place on 2700 square feet of space using coco peat beds.
  • The company operates a subscription model priced at 999 rupees per month.
  • Subscribers receive a delivery of four different microgreen varieties every Monday.
  • The business currently serves a base of 250 subscribers.
  • The founder intends to expand into Vijayawada, Visakhapatnam, and Bengaluru by the Dussehra festival.
  • Further expansion into Chennai and Kochi is scheduled for December.

The bigger picture

  • The business was launched in 2024 with an initial investment of 50,000 rupees.
  • The company sources its seeds from suppliers located in Delhi and Bengaluru.

About the business

  • The company focuses on the cultivation of microgreens.
  • It utilizes a soil-free growing technique with coco peat.
  • The business model relies on recurring monthly subscriptions.
  • Operations are currently supported by a 2700 square foot growing area.
  • The company manages logistics to ensure weekly deliveries to its customer base.

What happens next

  • Expand to Vijayawada, Visakhapatnam, and Bengaluru by Dussehra festival, and to Chennai and Kochi by December 2026.
  • Enter the Chennai and Kochi markets by December.

The deal

Type
other

Founders

  • Srinivasulu, Founder

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Same day

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