Launch · Consumer Internet & Media
Spotify cuts India prices, drops Lite tier
By Startup Enthusiast ·
- Date
- Company
- Spotify
- What it does
- Music streaming service
- Kind
- Launch
What they do
Spotify cut Premium Standard to Rs 139/month and Student to Rs 69/month
What happened
It discontinued Premium Lite, its most affordable ad-free option in India
Why it matters
The changes follow a multi-tier launch six months ago, part of profitability push
The details
- Spotify reduced the price of its Premium Standard plan in India to Rs 139 per month from Rs 199.
- The Student plan now costs Rs 69 per month, down from Rs 99.
- Spotify discontinued its Premium Lite tier in India.
- These changes come six months after Spotify launched a multi-tier model in India.
- The multi-tier model replaced the one-size-fits-all approach with Lite, Standard, and Platinum options.
- Premium Lite had been launched in November 2025.
- A Spotify spokesperson said the company occasionally adapts plans based on market opportunity, and Lite is no longer available in India.
The bigger picture
- The price cuts aim to boost subscriber growth in India, one of Spotify's top five markets by user numbers.
- The revision is part of Spotify's broader profitability and subscriber expansion efforts in large digital markets.
- By removing Lite, Spotify simplifies its offerings while making premium tiers more affordable.
About the business
- Spotify operates a music streaming platform with free ad-supported and paid premium tiers.
- Premium Standard offers higher audio quality, offline downloads, and ad-free listening.
- Premium Lite was the most affordable ad-free option but had limited features, 160 kbps audio, and no offline downloads.
- Premium Platinum remains at Rs 299 per month, with lossless audio, AI DJ, playlist creation, mixing, and sharing with two additional household members.
- Spotify competes with YouTube Music, JioSaavn, Apple Music, and Amazon Music in India.
The deal
- Type
- launch
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