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Launch · Consumer Internet & Media

Spotify cuts India prices, drops Lite tier

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Date
Company
Spotify
What it does
Music streaming service
Kind
Launch
Sector
Consumer Internet & Media

What they do

Spotify cut Premium Standard to Rs 139/month and Student to Rs 69/month

What happened

It discontinued Premium Lite, its most affordable ad-free option in India

Why it matters

The changes follow a multi-tier launch six months ago, part of profitability push

The details

  • Spotify reduced the price of its Premium Standard plan in India to Rs 139 per month from Rs 199.
  • The Student plan now costs Rs 69 per month, down from Rs 99.
  • Spotify discontinued its Premium Lite tier in India.
  • These changes come six months after Spotify launched a multi-tier model in India.
  • The multi-tier model replaced the one-size-fits-all approach with Lite, Standard, and Platinum options.
  • Premium Lite had been launched in November 2025.
  • A Spotify spokesperson said the company occasionally adapts plans based on market opportunity, and Lite is no longer available in India.

The bigger picture

  • The price cuts aim to boost subscriber growth in India, one of Spotify's top five markets by user numbers.
  • The revision is part of Spotify's broader profitability and subscriber expansion efforts in large digital markets.
  • By removing Lite, Spotify simplifies its offerings while making premium tiers more affordable.

About the business

  • Spotify operates a music streaming platform with free ad-supported and paid premium tiers.
  • Premium Standard offers higher audio quality, offline downloads, and ad-free listening.
  • Premium Lite was the most affordable ad-free option but had limited features, 160 kbps audio, and no offline downloads.
  • Premium Platinum remains at Rs 299 per month, with lossless audio, AI DJ, playlist creation, mixing, and sharing with two additional household members.
  • Spotify competes with YouTube Music, JioSaavn, Apple Music, and Amazon Music in India.

The deal

Type
launch

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