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Funding

Sachin Tendulkar invests in Spinny, becomes brand face

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Spinny logo
Date
Company
Spinny
What it does
Sachin Tendulkar
Kind
Funding
Amount
Undisclosed
Based in
Gurugram
Founded
2015

What they do

Former India cricketer Sachin Tendulkar put an undisclosed sum into used-car retailer Spinny as a strategic investor

What happened

He also became the company’s lead brand endorser, one week after the round that made Spinny a unicorn

Why it matters

Badminton star PV Sindhu had joined as an ambassador earlier in 2021, and customers were to feature in the coming campaigns

The details

  • Sachin Tendulkar invested an undisclosed amount.
  • He is a strategic investor.
  • He became the lead brand endorser.
  • PV Sindhu had signed earlier that year.
  • Customers and endorsers were to lead marketing campaigns.

The bigger picture

  • A trusted face helps in a market where buyers worry about being cheated.
  • Celebrity investors were common in 2021 consumer startups.
  • Tendulkar still fronts its campaigns in 2026.

About the business

  • Spinny buys, checks and resells used cars online and through its own car hubs.
  • Almost all revenue (about 98%) comes from selling cars; the rest from commissions, services and ads.
  • It also runs car loans, the GoMechanic servicing business and the Autocar India titles.

Investors

Founders

  • Niraj Singh, Founder and CEO
  • Mohit Gupta, Co-founder
  • Ramanshu Mahaur, Co-founder and CTO

About Spinny

Product
A platform that helps consumers buy, sell, and exchange used cars.
Customers
Individual car buyers and sellers, plus dealers and OEM partners.
How it makes money
It earns from car sale margins, exchange activity, and related services such as financing and warranties.
What sets it apart
Certified inspection and a managed, end-to-end transaction experience.
Operations
Operates an inventory-backed and platform-assisted used-car retail network.

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