Launch · Education & Skilling

SpeakX names MS Dhoni brand ambassador, launches campaign

By Startup Enthusiast · 5 September 2026

What they do

SpeakX is an AI-powered English-speaking platform with a speaking-first approach

MS Dhoni invested in the company and stars in its new campaign 'Muh Khol, English Bol'

The campaign uses humour to encourage confident English speaking in everyday situations

SpeakX announced MS Dhoni as its brand ambassador after his investment in the company.
The company launched a digital video campaign titled 'Muh Khol, English Bol' featuring Dhoni.
The campaign uses humour and everyday situations to encourage confident English speaking.
It was conceptualised with Mumbai-based creative agency ZeroFifty Mediaworks, SpeakX's Strategic Creative Partner.
The campaign has been extended to high-impact visual broadcast placements.
Dhoni's role includes recognising learner progress and encouraging users as they reach milestones within the app.

The campaign directly addresses the common problem of learners who know English but lack confidence to speak.
SpeakX is using a celebrity with wide recognition to break the fear of speaking English.

SpeakX is an AI-powered English-speaking platform with a speaking-first approach.
It provides a personalised AI speaking partner for practice, instant feedback, and progress tracking.
The platform targets learners who have studied English but lack confidence in real-life situations.
It teaches in the learner's native language (Hindi, Marathi, Bengali, Telugu, Tamil, Kannada, Malayalam) and gradually moves to English.
Use cases include job interviews, higher studies, travel abroad, promotions, and family connections.
The app has a rating of 4.6+ on the app store.

MS Dhoni (investor) — Former Indian cricket captain and brand ambassador for SpeakX.

Product: An AI-based spoken-English learning platform with simulated conversations and instant feedback.
Customers: Indian learners, especially mass-market users in regional and non-metro markets.
How it makes money: Subscription-based English learning access for individuals.
What sets it apart: Uses generative AI for real-time conversational practice, pronunciation feedback, and regional-language delivery.
Operations: Expanding into regional languages and new geographies while scaling its AI stack.