Results · Commerce & Consumer Brands

Sotrue crosses Rs 100 crore annual revenue milestone

By Startup Enthusiast · 23 April 2026

What they do

Sotrue makes glow-led beauty products with simplified routines

It crossed Rs 100 crore ARR (annual recurring revenue) and targets Rs 200 crore next year

Nearly 90% of revenue comes from online channels, using lean influencer marketing

Sotrue crossed Rs 100 crore ARR (annual recurring revenue) milestone.
The company's revenue comes nearly 90% from online channels.
Marketing is lean, relying on influencer collaborations and user-generated content.
Product development is driven by consumer feedback from Tier II and Tier III markets.
The brand's early hit was a strobe cream that simplified beauty routines.
Founder Gautam Khosla shared the milestone and the brand's vision.

Crossing Rs 100 crore ARR shows strong online-first growth in the beauty segment.
The focus on Tier II and Tier III feedback highlights a strategy of inclusive product design.
The lean marketing model suggests efficient customer acquisition without heavy ad spend.

Sotrue makes glow-led beauty products with simplified routines.
Its early hit was a strobe cream that became popular.
Nearly 90% of revenue comes from online channels.
Marketing uses influencer collaborations and user-generated content.
Product development is driven by consumer feedback from Tier II and Tier III markets.
The company plans to expand into face, eyes, lips, and body products.