Launch · Enterprise Software & IT

Siftly selected for Maruti Suzuki incubation programme

By Startup Enthusiast · 30 June 2026

What they do

Siftly is a Generative Engine Optimization (GEO) platform that helps brands gain visibility on AI assistants

It was selected for the fifth cohort of the Maruti Suzuki Incubation Programme, run with NSRCEL at IIM Bangalore

GEO is becoming a strategic priority for large enterprises as AI assistants become primary discovery channels

Siftly has been selected by Maruti Suzuki India Limited for the fifth cohort of the Maruti Suzuki Incubation Programme (MSIP).
The programme is run in partnership with NSRCEL at IIM Bangalore.
Over the past seven years, Maruti Suzuki has screened more than 7,400 startups, engaged over 250, and onboarded 38 as business partners.
The fifth cohort includes five startups: MiniMines, Easework AI, Sarvam AI, Siftly AI, and CodeMate AI.
Siftly will help Maruti Suzuki strengthen its visibility across AI-powered search and recommendation platforms using GEO.
This collaboration positions Maruti Suzuki as consumer discovery shifts from traditional search to AI-driven conversations.
GEO is becoming a strategic priority for large enterprises as AI assistants become primary discovery channels.

Siftly is a Y Combinator-backed startup from the Winter 2022 batch.
The GEO space is growing rapidly as brands need to optimize for AI assistants like ChatGPT, Perplexity, Gemini, Claude, and AI Overviews.
The MSIP programme has a strong track record of engaging over 250 startups and onboarding 38 as business partners.

Siftly provides a Generative Engine Optimization (GEO) platform that helps brands measure, optimize, and win visibility inside AI assistants and search engines.
It tracks brand mentions, citations, share-of-voice, and sentiment across AI engines like ChatGPT, Perplexity, Gemini, Claude, and AI Overviews.
The platform delivers GEO strategies and optimized content to improve brand presence in AI-generated responses.
Siftly serves B2B, D2C, and enterprise companies with AI brand visibility solutions.
The company was founded under the Y Combinator Winter 2022 (YC W22) batch.

Siftly will help Maruti Suzuki strengthen its visibility across AI-powered search and recommendation platforms using GEO.
The collaboration aims to position Maruti Suzuki as consumer discovery shifts from traditional search to AI-driven conversations.