Analysis · Commerce & Consumer Brands

Shubha Design Studio founder talks storytelling in fashion

What they do

Shubha Design Studio makes apparel with artistic prints and culture-inspired collections

Punam Mullick, its founder, also runs Laadla Laadli India, a children's clothing brand using storytelling

The article discusses how storytelling is reshaping fashion, moving from aesthetics to personal meaning

The fashion industry is shifting from focusing on aesthetics to emphasizing storytelling, as consumers seek personal and meaningful pieces.
Storytelling helps preserve and reinterpret India's traditions and crafts in modern fashion.
Technology and social media have increased the speed at which stories are shared compared to products.
Meaningful garments are seen as an antidote to the culture of fast fashion.
Shubha Design Studio creates apparel with artistic prints, thoughtful details, and culture-inspired collections.
Laadla Laadli India makes children's clothing that uses storytelling to spark imagination and cultural exploration.
Punam Mullick, founder of both brands, authored the article.

The article is an analysis or opinion piece by the founder, not a news event.
It highlights a broader trend in the fashion sector toward meaningful, story-driven products.
The piece positions storytelling as a key differentiator against fast fashion.

Shubha Design Studio produces apparel with artistic prints and thoughtful details.
The brand offers culture-inspired collections.
Laadla Laadli India focuses on children's clothing, using storytelling for imagination and cultural exploration.
Both brands operate in the fashion and apparel space.