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Analysis · Commerce & Consumer Brands

Shubha Design Studio launches children's brand Laadla Laadli India

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Date
Company
Shubha Design Studio
What it does
Fashion label with sustainable philosophy
Kind
Analysis
Founded
2021
Sector
Commerce & Consumer Brands

What they do

Shubha Design Studio is a fashion label focused on quirky prints and sustainable clothing

What happened

The company launched a new children's brand called Laadla Laadli India, combining storytelling and Indian culture

Why it matters

The new brand is digital-first and plans to create immersive offline experiences for customers

The details

  • Shubha Design Studio is a fashion label that makes clothing with quirky prints and comfortable silhouettes.
  • The company follows a sustainable philosophy, designing garments for longevity.
  • It has been operating for 5 years and serves customers across India and international markets.
  • The studio launched a new children's brand called Laadla Laadli India.
  • Laadla Laadli India combines storytelling, imagination, and Indian culture in its designs.
  • The new brand is digital-first and plans to create immersive offline experiences.

About the business

  • Shubha Design Studio creates fashion with quirky prints and comfortable silhouettes.
  • The label uses breathable fabrics and relaxed silhouettes with thoughtful detailing for everyday wear.
  • Its design philosophy draws from storytelling, everyday experiences, memories, nature, conversations, colours, and art.
  • The company promotes conscious fashion, encouraging customers to invest in quality pieces that last.
  • It has a customer base across India and international markets.

What happens next

  • The company plans to expand Shubha Design Studio's reach further.
  • It will also nurture Laadla Laadli India as a new brand.

The deal

Type
launch

Founders

  • Shubha Mitra, co-founder (creative)
  • Punam Mullick, co-founder (operations, finance, strategy)

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