Shiprocket tests direct ordering for restaurants
By Abha Lohia ·
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- Shiprocket, an e-commerce shipping and checkout platform, is stepping into food commerce with a direct-ordering model for restaurants
- It is piloting with two Delhi-NCR chains, using its fastrr tools to find repeat customers and its Quick service for rider deliveries from ₹10 per km
- The aim is to help restaurants avoid aggregator charges, which a study put at an average 24.6 per cent of orders in 2023
What happened
- Shiprocket is testing direct ordering for restaurants.
- Two Delhi-NCR chains, Punjabi Angithi and Bikkgane Biryani, are pilot partners.
- Shiprocket Quick arranges deliveries through third-party riders from ₹10 per km.
Why it matters
- Aggregator fees, taxes and discounts can take up to 40 per cent of an order.
- Restaurants can keep the customer relationship and drive repeat orders.
The business
- Provides shipping, checkout and ads tools for online brands.
The founders
In numbers
24.6%Average aggregator commission · 2023
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