Arya.ag enters Himachal apple value chain
By Abha Lohia ·
Arya.ag: revenue and funding and every story →
- Arya.ag is a grain commerce platform that offers technology, storage, finance and trading services to farm produce players
- It is now moving into apples, widening its fresh produce business beyond chillies and onions, starting this season in Himachal's main orchards
- Apples will be graded by AI scanners, kept in controlled storage and backed by commodity-linked loans, under a newly hired fruit business head
What happened
- Entry into apples from this season.
- Covers Kinnaur, Narkanda, Rohru, Kotkhai and Jubbal.
- Grading by AI scanners near orchards.
- Graded lots go to controlled atmosphere storage.
- Finance offered against apples held in storage.
Why it matters
- Growers get paid on time.
- Buyers can secure steady supply through the year.
- Adds a third produce line after chillies and onions.
The business
- Grain commerce platform
- Tech, grading, storage, finance and commerce
What happens next
- Supply to retailers, e-commerce and processors as demand arises
Terms in this story
- Value chain: A value chain maps every step from raw input to customer and shows who does each step and how they earn. It tells you where the money sits and where a startup can step in.
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