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Analysis · Commerce & Consumer Brands

Shiprocket builds backbone of Bharat's ecommerce growth

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Shiprocket logo
Date
Company
Shiprocket
What it does
Ecommerce enablement platform for MSMEs
Kind
Analysis
Founded
2017
Sector
Commerce & Consumer Brands

What they do

Shiprocket is an ecommerce enablement platform for MSMEs, especially in Tier II and III cities

What happened

It started as KartRocket in 2012 and became Shiprocket, a 3PL aggregator, in 2017

Why it matters

The company serves over 4 lakh merchants and processes $3 billion+ annual GMV

The details

  • Shiprocket is an ecommerce enablement platform for MSMEs, especially in Tier II and III cities.
  • It started as KartRocket in 2012 and became Shiprocket, a 3PL aggregator, in 2017.
  • The company provides an integrated operating system for online sellers covering shipping, checkout, returns, analytics, and working capital.
  • It serves 4 lakh+ merchants, with a majority outside top metros.
  • Shiprocket processes $3 billion+ annual gross merchandise value (GMV) through its platform.
  • It has 250+ integrations including Shopify, WooCommerce, Zoho, and Razorpay.
  • Shiprocket also offers collateral-free financing through Shiprocket Capital and in-person workshops via Shiprocket Yatra.
  • The company has joined ONDC as a logistics app for intercity, intracity, and hyperlocal deliveries.

The bigger picture

  • India's ecommerce opportunity is estimated at $400 billion by 2030.
  • Shiprocket's asset-light, tech-enabled strategy deepens merchant engagement and expands logistics corridors.
  • The company partners with India Post, DGFT, and Startup India for cross-border trade and compliance.

About the business

  • Shiprocket is an ecommerce enablement platform for MSMEs, especially in Tier II and III cities.
  • It started as KartRocket in 2012 and became Shiprocket, a 3PL aggregator, in 2017.
  • The company provides an integrated operating system for online sellers covering shipping, checkout, returns, analytics, and working capital.
  • It serves 4 lakh+ merchants, with a majority outside top metros.
  • Shiprocket processes $3 billion+ annual gross merchandise value (GMV) through its platform.
  • It has 250+ integrations including Shopify, WooCommerce, Zoho, and Razorpay.
  • Shiprocket offers collateral-free financing through Shiprocket Capital and in-person workshops via Shiprocket Yatra.
  • The company has joined ONDC as a logistics app for intercity, intracity, and hyperlocal deliveries.
  • Shiprocket partners with India Post, DGFT, and Startup India for cross-border trade and compliance.

Founders

  • Saahil Goel, Co-founder
  • Gautam Kapoor, Co-founder

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