Funding · Professional & Local Services

RASA Group invests ₹15 crore to scale Jee Bhar Ke cloud kitchens

By Startup Enthusiast · 13 August 2026

What they do

RASA Group is a multi-vertical company operating brands across food, laundry, real estate, and healthcare sectors

The group invested ₹15 crore to expand Jee Bhar Ke cloud kitchens into up to 8 new cities across North and Central India

The investment supports a target of ₹150-200 crore business value over five years through operational scaling

RASA Group has invested ₹15 crore in its cloud kitchen brand Jee Bhar Ke.
This funding will support expansion into up to eight new cities across North and Central India.
The brand currently fulfills approximately 10,000 orders monthly with strong customer retention rates.
Planned locations include Jaipur, Lucknow, Indore and other major urban centers.
Expansion aims to strengthen operations and enhance technology capabilities for the food delivery arm.
Jee Bhar Ke is expected to contribute 10-15% of RASA Group's overall revenue.
The group targets achieving a business value of ₹150-200 crore over the next five years.
Management plans to list either the group or a sub-brand within two to three years.

India's online food delivery market is projected to grow from USD 55.58 billion to USD 337.15 billion by 2034.
The sector shows a compound annual growth rate of 22.18% according to IMARC Group data.
Scaling cloud kitchens allows for standardized operations while delivering authentic regional cuisine.

Jee Bhar Ke delivers authentic regional Indian cuisine via technology-enabled cloud kitchens.
The brand operates in Delhi, Gurugram and Noida with high order volumes.
It maintains a 35-40% repeat customer base indicating strong loyalty.
RASA Group also runs NexGen laundry services including brands like IronOut and FabSpin.
Avani Infratech handles real estate development as part of the group portfolio.
Sarvagun focuses on healthcare and Ayurveda products and services.
AdventX offers adventure experiences while Friday Night Cars deals in luxury automobiles.
The group strategy involves building pan-India presence across multiple verticals.
Packaged foods remain a key component of the Jee Bhar Ke business model.

Opening up to eight new cloud kitchens within twelve to twenty-four months.
Expanding physical presence into up to eight specific cities across North and Central India.
Achieving a total business valuation of ₹150-200 crore within five years.
Listing the group or one of its sub-brands within two to three years.