Funding · Commerce & Consumer Brands

RAS Luxury Skincare raises $7.5M Series B

By Startup Enthusiast · 2 March 2026

What they do

RAS makes luxury skincare products using natural ingredients and Ayurveda

It raised $7.5M in Series B led by Dabur Ventures, with Unilever Ventures participating

Dabur Ventures, launched in 2025, made this its first investment

RAS Luxury Skincare has raised $7.5M (≈₹69 Cr) in a Series B round.
The round was led by Dabur Ventures, the investment arm of Dabur Ltd.
Existing investor Unilever Ventures also participated, doubling down.
Dabur Ventures plans to invest ₹60 Cr in the company.
The funds will be used for omnichannel expansion across digital, offline, D2C, e-commerce, quick commerce, exclusive brand outlets, hotel partnerships, and curated retail.
RAS will also strengthen R&D and deepen its active botanical science.
It will invest in brand building and team expansion.
The company plans to explore international markets.

Dabur Ventures launched in October 2025 with a ₹500 Cr corpus; this is its first investment.
FMCG companies are acquiring D2C brands to enter high-growth niches: HUL bought Minimalist and Oziva, USV Pharma bought Wellbeing Nutrition, Godrej bought Muuchstac, Honasa bought Reginald Men, Marico bought 4700BC, Cosmix Wellness, and Skinetiq.
RAS was featured in the Inc42 FAST42 2025 edition.

RAS Luxury Skincare was founded in 2017 (some sources say 2021).
Its headquarters are in Raipur, Chhattisgarh.
The company follows a farm-to-face model and is fully vertically integrated with in-house R&D and manufacturing.
Products include face elixirs, serums, moisturisers, skin tints, lip oils, and sunscreens, infused with essential oils and nature-derived actives.
Examples: 24K Gold Radiance Beauty Boosting Face Elixir and Collagen Boosting Advanced Booster Serum.
It positions itself at the intersection of Ayurveda and clinical research, offering natural high-performance luxury skincare.
Sales channels include its D2C website, Amazon, Nykaa, Flipkart, Tata CliQ, FirstCry, Tira, Blinkit, Zepto, and Swiggy Instamart.
It has hospitality partnerships with The Oberoi Group and Fairmont.
Annual recurring revenue is ₹100 Cr, with growth of ~75% annually over the last three years.
It has served over 5 lakh customers.

Expand omnichannel presence across digital, offline, D2C, e-commerce, quick commerce, exclusive brand outlets, hotel/restaurant partnerships, and curated retail.
Strengthen R&D and deepen active botanical science.
Invest in brand and team building.
Explore international markets.

Dabur Ventures (lead) — Investment arm of Dabur Ltd, launched in October 2025 with a ₹500 Cr corpus, focusing on personal care, healthcare, wellness foods, beverages, and ayurveda.
Unilever Ventures (participated) — Existing investor that doubled down in this round.

Product: D2C skincare brand
Customers: Consumers buying skincare and body-care products
How it makes money: Sells its own skincare products through online and offline channels, including D2C, e-commerce and retail outlets
What sets it apart: Vertically integrated farm-to-face model with botanicals from family-owned farms, in-house R&D and small-batch manufacturing