Results · Commerce & Consumer Brands

R for Rabbit nearly breaks even in FY25

By Startup Enthusiast · 12 March 2026

What they do

R for Rabbit makes and sells strollers, car seats, high chairs and childcare essentials

Revenue rose 47.6% to Rs 251 crore in FY25, while net loss narrowed to Rs 14 lakh

The company spent Rs 1 to earn a rupee, showing capital-efficient growth versus venture-funded peers

R for Rabbit reported Rs 251 crore revenue for FY25, up 47.6% from Rs 170 crore in FY24.
The company's net loss shrank to just Rs 14 lakh, nearly breaking even.
Total expenses rose 48.2% to Rs 252 crore, driven by higher material and marketing costs.
Cost of materials consumed was Rs 155 crore, 62% of total costs, up 40% from FY24.
Employee benefit expenses increased 37.5% year on year.
Marketing and advertising spend jumped 60% to Rs 24 crore.
The company spent Rs 1 to earn a rupee in FY25, reflecting tight unit economics.

The baby care market in India is shifting toward branded and safety-certified products.
R for Rabbit's capital-efficient approach contrasts with many venture-funded D2C brands that burn cash.
Revenue nearly doubled from Rs 128 crore in FY23 to Rs 251 crore in FY25.

R for Rabbit sells baby products including strollers, car seats, high chairs and childcare essentials.
Its sole income source is the sale of products.
The brand has over 3,000 offline channel partners across India.
It serves over 5 million parents as customers.
Headquarters are in Ahmedabad.

Product: Baby care and childcare products including strollers, car seats, high chairs, and more.
Customers: Parents and caregivers buying baby products in India.
How it makes money: Sells baby products through a D2C and omnichannel retail model.
What sets it apart: Broad baby products portfolio with a large offline partner network.
Operations: Operates across online and offline channels with more than 3,000 offline partners.