Funding · Commerce & Consumer Brands

Fulva raises funding from boAt co-founder Aman Gupta

By Startup Enthusiast · 12 March 2026

What they do

Fulva is a premium confectionery brand that reinvents traditional halwa for modern consumers

It raised undisclosed seed funding from Aman Gupta via SailThru Ventures, along with other investors

The company has served over 50,000 customers and shipped to more than 15 countries

Fulva raised undisclosed funding from Aman Gupta (boAt co-founder) via SailThru Ventures.
Other participants included Prejith Narayan, Salpido Brothers, Ajith Nair, and Rahul Mamman.
The company is a premium confectionery brand reinventing traditional halwa for modern consumers.
It launched 24 premium halwa varieties such as Mango, Tender Coconut, Grape, Green Chilli, and Dry Fruits.
Fulva started as a D2C brand and gained traction in India and international markets.
It has served over 50,000 customers and shipped to more than 15 countries.
Demand comes from corporate gifting buyers, event organisers, and premium hotels.
New formats include Halwa Stuffed Dates and Coco Bites.

Aman Gupta's investment signals confidence in the premium traditional sweets segment.
The funding will help Fulva scale distribution through quick commerce, marketplaces, and offline retail.
The company plans to introduce regional and international halwa varieties in contemporary formats.

Fulva is a premium confectionery brand that reinvents traditional halwa for modern consumers.
It launched 24 premium halwa varieties including Mango, Tender Coconut, Grape, Green Chilli, and Dry Fruits.
The brand started as a D2C brand and gained traction in India and international markets.
It has served over 50,000 customers and shipped to more than 15 countries.
Demand comes from corporate gifting buyers, event organisers, and premium hotels.
New formats include Halwa Stuffed Dates (Calicut halwa inside Medjool dates) and Coco Bites (Lakshadweep-style halwa with coconut and jaggery).

Use funds for marketing, brand building, and distribution expansion via quick commerce, marketplaces, and offline retail.
Upgrade production facilities.
Long-term vision: introduce regional and international halwa varieties like Tirunelveli Halwa, Bombay/Karachi Halwa, Gajar Halwa, Omani Halwa, and Turkish Halwa in contemporary formats.