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Funding · Commerce & Consumer Brands

Confluxe raises $1.6 million pre-seed round

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Date
Company
Confluxe
What it does
Fashion brand market entry platform
Kind
Funding
Amount
$1.6 million (approx Rs 13.3 crore)
Stage
pre-seed
Founded
2026
Sector
Commerce & Consumer Brands

What they do

Confluxe helps global fashion and lifestyle brands enter and scale in India

What happened

It raised $1.6 million in pre-seed funding led by Wavemaker Partners with Kriscore Capital

Why it matters

Premium global brands are only 12% of India's fashion market, versus 30% in the US and Europe

The details

  • Confluxe raised $1.6 million (about Rs 13.3 crore) in a pre-seed round.
  • The round was led by Wavemaker Partners.
  • Kriscore Capital also participated in the round.
  • The company plans to use the funds to launch first brand partnerships.
  • It will also build technology and data infrastructure.
  • It will expand its core team across brand operations, commerce and growth.

The bigger picture

  • India's fashion market is estimated at around $130 billion.
  • Premium and global brands account for only about 12% of India's fashion market.
  • In the US, Europe and China, that share is roughly 30%.
  • The pathway for international labels to enter and scale in India remains fragmented and capital intensive.

About the business

  • Confluxe is a technology-enabled platform that helps global fashion and lifestyle brands enter and scale in India.
  • The platform integrates market entry strategy, digital commerce, data-led merchandising and a localised 'Make in India' supply chain.
  • It serves international fashion and lifestyle brands looking to expand into the Indian market.

What happens next

  • Confluxe will use the funds to launch its first brand partnerships.
  • It will build technology and data infrastructure.
  • It will expand its core team across brand operations, commerce and growth.

The deal

Type
pre-seed

Investors

  • Wavemaker Partners (lead) — Wavemaker Partners is a venture capital firm.
  • Kriscore Capital (participated) — Kriscore Capital is an investment firm.

Founders

  • Rajesh Narkar, Founder
  • Louis Coucke, Founder

About Confluxe

Product
Tech-enabled brand operating platform integrating market entry strategy, digital commerce, data-led merchandising and localized operations
Customers
International fashion and lifestyle brands seeking to enter and expand in India
How it makes money
B2B platform charging brands for market entry support, commerce infrastructure and operational services
What sets it apart
Bridging gap between global brands and Indian market with integrated 'Make in India' marketplace

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