ResultsCommerce & Consumer Brands
Purple Style Labs revenue FY27: ₹142.1 Cr, net loss ₹68.3 Cr
Purple Style Labs narrows Q2 loss to ₹68 Cr
By Abha Lohia · Editor ·
Purple Style Labs revenue
Purple Style Labs reported revenue of ₹142.1 Cr in FY27, with a net loss of ₹68.3 Cr, as reported by CNBC-TV18 on 2 November 2026.
| Revenue (FY27) | ₹142.1 Cr |
|---|---|
| Net loss (FY27) | ₹68.3 Cr |
Purple Style Labs: revenue and funding and every story →
Founded 2015
- Purple Style Labs is the parent of Pernia's Pop-Up Shop, a designer fashion retailer
- Net loss for the September quarter narrowed 12.9% to ₹68.3 Cr, while revenue climbed 30.7% to ₹142.1 Cr
- Operating profit (EBITDA) reached ₹4 Cr, and gross merchandise value rose to ₹204 Cr from ₹177 Cr
What happened
- Q2 FY27 net loss was ₹68.3 Cr.
- Revenue rose 30.7% to ₹142.1 Cr.
- EBITDA turned positive at ₹4 Cr.
Why it matters
- Loss shrank from ₹78.4 Cr a year earlier.
- Gross margin improved to 42%.
- Finance costs and depreciation reflect store expansion.
The business
- It owns Pernia's Pop-Up Shop.
- It sells designer fashion online and in stores.
In numbers
₹142.1 CrRevenue · Q2 FY27
₹68.3 CrNet loss · Q2 FY27
₹204 CrGMV · Q2 FY27
The numbers around it
Purple Style Labs has 1 funding rounds in StopDown's archive, ₹162.5 Cr raised in all.
| When | Round | Amount | Led by |
|---|---|---|---|
| 11 July 2026 | pre-ipo | ₹162.5 Cr | Kairos Ventures |
Commerce & Consumer Brands in November 2026: 7 rounds with a disclosed amount, $119 million in all; the biggest was GIVA ($100M+). Every sector this year →
Terms in this story
- GMV: GMV is the total value of goods sold through a platform, while revenue is only the part the company keeps. For a marketplace, revenue is often a small slice of GMV, in the single digits to the 20s as a percentage. In Indian filings, check which figure a headline uses.
- EBITDA: EBITDA is earnings before interest, tax, depreciation and amortisation, a measure of operating profit before financing and accounting charges. It is not the same as net profit. In Indian startup results, check whether EBITDA includes ESOP costs, since adjusted versions often leave them out.
- Financial year: An Indian financial year runs from 1 April to 31 March, and it is named after the year it ends. FY26 means April 2025 to March 2026. Startup results for a year arrive months after it closes, so a November 2026 story may still be about FY25.
- Profitability: Profitable can mean five different things in a startup headline: profit after tax, positive EBITDA, positive adjusted EBITDA, positive cash flow or profit on each order. Only the first is a profit in the full accounting sense. Always check which one a story means.
Read next
IPOPurple Style Labs raises ₹680 Cr in IPOPurple Style Labs sells luxury fashion brands like Pernia’s Pop-Up Shop through physical stores and onlineResultsBlue Tokai revenue up 59% to ₹518 crore in FY26Blue Tokai is a coffee roaster and cafe chain founded in 2013 that sells beans online and through its own outletsStake saleSoftBank sells 1.56% of LenskartLenskart is a Gurugram-based eyewear retailer with online and store sales, now listed on the stock exchanges
Everything on Purple Style Labs → · All startup news on 2 November 2026 →
Is this Purple Style Labs? Get your “Featured on StopDown” badge →