Funding · Commerce & Consumer Brands

Purple Style Labs raises ₹162.5 Cr in debt funding

By Startup Enthusiast · 11 July 2026

What they do

Purple Style Labs, a luxury fashion house with brands like Pernia’s Pop Up Shop, raised ₹162.5 Cr in debt funding this year

The company raised the capital in 14 tranches from institutional investors and angel investors, including Kairos Ventures and Rupendra Periwal

The funds will be used for expanding offline stores, back-end offices, and sales and marketing initiatives

Purple Style Labs raised ₹162.5 Cr in debt funding this year through 14 tranches.
The company issued 64,588 NCDs at a face value of ₹25,000 each.
Kairos Ventures invested ₹20 Cr in February and April.
Real Capital Financial Services invested ₹15 Cr in January.
Texport International invested ₹2 Cr across two tranches.
The debt was raised from institutional investors, angel investors, and high-net-worth individuals.
The company received SEBI’s approval to proceed with its IPO, but this debt raise is separate from the IPO plans.

The debt raise is to fund offline store expansion and back-end operations.
The company plans to use ₹363.3 Cr for lease liabilities and ₹128 Cr for sales and marketing.
The company’s FY25 loss increased to ₹189 Cr due to exceptional items related to ESOPs.

Purple Style Labs is an omnichannel luxury fashion house with an online and offline presence.
It operates two multi-designer platforms: Pernia’s Pop-Up Shop and The Stylist.
The company curates luxury fashion from Indian designers like Seema Gujral, Anushree Reddy, and Amit Aggarwal.
It offers products in categories like wedding wear, occasion wear, menswear, and accessories.
The company aims to expand the reach of Indian designer brands to global luxury markets.

The company plans to use the funds for expanding offline stores and back-end operations.
It will also use the funds for sales and marketing initiatives.

Kairos Ventures (investor) — California-based venture capital firm.
Real Capital Financial Services (investor) — Mumbai-headquartered textile importer.
Texport International (investor) — Mumbai-headquartered textile importer.
Rupendra Periwal (angel investor) — High-net-worth individual.
Satyen Jitendra Mamtora (angel investor) — High-net-worth individual.
Andy Iyer Sankaranarayanan (angel investor) — High-net-worth individual.

Product: Curated marketplace and retail platform for luxury and designer fashion brands with omnichannel presence
Customers: Affluent consumers seeking premium and designer fashion through online and physical retail channels
How it makes money: Omnichannel marketplace combining D2C e-commerce, physical retail stores, and brand partnerships
What sets it apart: Portfolio of exclusive Indian designer brands including Pernia's Pop-Up Shop, Wendell Rodricks, Hemant Trivedi