AcquisitionConsumer Internet & Media
Affle to buy Perion Network for $420M
By Abha Lohia · Editor ·
Affle: funding and every story →
Gurugram
- Affle runs a mobile advertising and consumer intelligence platform that serves brands in India, emerging markets and developed economies
- It agreed to buy North American ad-tech firm Perion Network in an all-cash deal at $11.70 a share, valuing equity near $420 million
- The deal came alongside quarterly revenue of ₹783 crore, up 21% from last year, and the stock jumped more than ten percent
What happened
- Affle agreed to acquire Perion Network, an ad-tech company active in North America.
- The price is $11.70 per share, all in cash.
- This values Perion's equity at about $420 million.
- Affle's Q2 revenue rose to ₹783 crore, up 21% year on year.
- Profit after tax grew about 18% to ₹129.7 crore.
Why it matters
- The deal gives Affle a bigger base in North America.
- Strong results and the deal lifted the share price over 10%.
The business
- Affle sells mobile advertising and consumer intelligence tools.
- Revenue comes from India, emerging markets and developed markets.
The founders
AK
Anuj Khanna Sohum
Founder and CEOIn numbers
₹783 CrQ2 revenue · FY27
₹181 CrEBITDA · FY27
₹129.7 CrPAT · FY27
Words to know
- EBITDA
- Operating profit before interest, tax and depreciation.
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