News · Commerce & Consumer Brands

Pista Barfi fails to secure deal on Shark Tank India

By Startup Enthusiast · 28 January 2026

What they do

Pista Barfi makes modern, portion-friendly traditional Indian mithai

Founders pitched on Shark Tank India Season 5 but left without investment

Sharks praised the product but rejected due to co-founder's part-time commitment

Pista Barfi founders Tanay Agrawal and Harshit Agrawal pitched on Shark Tank India Season 5.
Vineeta Singh called Pista Barfi the 'brandification of halwai ki dukaan'.
Anupam Mittal said 'Great innovation, and you've done great form factor'.
Varun Alagh advised founders to explore quick commerce and cloud kitchen.
Harshit Agrawal was not working full-time on the business and unwilling to leave his production career.
Varun Alagh opted out of the deal due to Harshit's part-time commitment.
Kunal Bahl warned that good products alone do not build enduring companies.
Anupam Mittal expressed frustration: 'I'm extremely disappointed. This is not a way to build a great business'.
Pista Barfi exited the Tank without securing an investment despite steady revenue growth and healthy margins.

The sharks praised the product innovation and brand appeal.
The rejection was driven by co-founder Harshit Agrawal's part-time commitment.
The episode highlights the importance of founder intensity in building a business.