People · Financial Services
Pine Labs appoints Jayaram Karthik as new COO
By Startup Enthusiast ·

- Date
- Company
- Pine Labs
- What it does
- Merchant platform for payment solutions
- Kind
- People
- Stage
- late
- Based in
- Noida
- Founded
- 1998
- Sector
- Financial Services
What they do
Pine Labs provides a Commerce OS that integrates payments, credit, and financial technology solutions for merchants, enterprises, and financial institutions…
What happened
The company appointed former Razorpay executive Jayaram Karthik as its new Chief Operations Officer to lead global operations and standardize merchant…
Why it matters
The leadership change follows strong financial growth, with the company reporting a profit of Rs 20 crore in Q1 FY27, up from Rs 5 crore previously
The details
- Pine Labs has appointed Jayaram Karthik as its new Chief Operations Officer.
- Karthik previously served as the Senior Vice President of Business Operations at Razorpay.
- He will oversee operations and merchant experience across India and international markets.
- His primary focus is building technology-led operating models to streamline processes for the company.
- CEO B Amrish Rau stated the move aims to align technology and operations to improve customer experience.
- The company currently operates in more than 20 countries globally.
The bigger picture
- Pine Labs is scaling its international footprint and seeks to standardize its merchant journeys.
- The company reported revenue from operations of Rs 737 crore in Q1 FY27, up from Rs 616 crore in Q1 FY26.
- Profit increased nearly fourfold to Rs 20 crore in Q1 FY27 compared to Rs 5 crore in the same period last year.
About the business
- Pine Labs operates a Commerce OS that bundles payment, issuing, and credit services.
- The company serves merchants, enterprises, financial institutions, and consumers.
- It offers in-store payment hardware like POS machines and VoicePod devices.
- Online solutions include a payment gateway, tokenization, and subscription management tools.
- The company provides affordability solutions such as EMI options and credit lines on UPI.
- It maintains a global presence across South Asia, Southeast Asia, the Middle East, Africa, Australia, and the US.
What happens next
- The company plans to continue its global expansion across multiple regions.
- Karthik intends to focus on simplifying complex processes for customers using technology.
The deal
- Type
- people
Founders
- B Amrish Rau, CEO
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