People · Financial Services

Pine Labs appoints Shalini Pillai as new Chief Marketing Officer

By Startup Enthusiast · 24 February 2026

What they do

Pine Labs is a global fintech platform offering payment solutions for businesses, financial institutions, and brands

The company appointed Shalini Pillai as its new Chief Marketing Officer to lead global marketing strategy and brand positioning

Pillai brings over a decade of experience at Google and Microsoft, and has worked on consumer apps, digital payments, and enterprise ecosystems

Pine Labs, a global fintech platform, appointed Shalini Pillai as its new Chief Marketing Officer.
Pillai will lead global marketing strategy, product marketing, and brand positioning across Pine Labs' international footprint.
The appointment comes as the company integrates advanced AI capabilities into its payment products and developer tools.
Pillai joins from Microsoft, where she served as Marketing Director for India and South Asia.
She has over a decade of experience at Google and Microsoft, working on consumer apps, digital payments, and enterprise ecosystems.
Pillai previously co-founded BrandIdea Consultancy, building tools for market planning and ROI analytics.
She began her career at Coca-Cola India in sales and brand roles.
Pillai holds an MBA from the Indian School of Business.
The CEO of Pine Labs, B Amrish Rau, praised her experience in scaling digital products and driving integrated brand and product marketing.
Pillai emphasized that the next era of fintech is defined by integrated infrastructure that powers global commerce.

Pine Labs is expanding its global presence and integrating AI into its payment infrastructure.
The appointment of Pillai aligns with the company's push to enhance its marketing and brand strategy.
Pillai's background in both B2C and B2B marketing positions her to lead Pine Labs' marketing transformation.

Pine Labs provides payment solutions for merchants, financial institutions, and brands, enabling growth in a fast-changing world.
The company offers in-store payments, online payments, payment gateways, and UPI solutions.
It also provides affordability solutions, dynamic currency conversion, and growth tools for businesses.
Pine Labs has products like Payment Links, Tokeniser, Payouts, and Subscriptions, catering to a wide range of industries.
The company serves businesses across retail, health, education, consumer electronics, and more.
It offers tools for developers, including APIs, open-source integrations, and pre-built payment solutions.
Pine Labs has a global footprint, with operations in India, Malaysia, UAE, and the US.